Marketing Manager

Pocketpills is Canada’s online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of pharmacists, engineers, designers and data scientists transforming a $42 billion industry. Through our easy-to-use app and website, members can fill prescriptions, order refills and consults with pharmacists—wherever and whenever they need. With a presence in every province and territory, we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s fastest-growing healthtech companies, with more than 300,000 members and counting.

The Role:

The Marketing Manager is responsible for developing and executing strategic marketing plans for the organization. This individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving and attaining high sales figures. The Marketing Manager will also launch and manage new products, services, and associated brands to meet profitability goals through effective marketing programs.

Responsibilities:

• Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.
• Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Maximize brand value through the development of ancillary revenue streams and new opportunities.
• Collaborate with sales, pharmacy managers, and technology to prepare marketing strategy, initiatives and content.
• Work with designers, engineering, content writers, copy writers and other creative staff to produce marketing collateral in accordance with brand messages.
• Develop marketing plans within budget requirements.
• Collaborate with both representatives to identify customer and partner needs.
• Provide support and tools to sales staff that will drive sales within their areas.
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization's initiatives.
• Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
• Disseminate awareness of new marketing initiatives to all staff.

Qualifications & Experience:

• University degree in marketing, advertising, sales, business administration or equivalent.
• 3 + years of work experience in marketing.
• Excellent understanding and familiarity with brand building and brand management.
• Proven track record in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs.
• Knowledge of ethical marketing best practices and associated regulations.
• Demonstrated proficiency in Internet marketing techniques, technologies, and solutions.
• Hands-on experience with search engine optimization, pay-per-click advertising, and other Web-focused initiatives.
• Ability to build and sustain relationships with key business partners.
• Strong knowledge of competitive analysis methods.
• Experience managing freelancers and contractors.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent written and verbal communication skills.
• Proven team player who is both flexible and adaptable.

Job Type: Full-Time, Permanent