Marketing Manager

Work setting

• Business

Budgetary responsibility

• $500,001 - $1,500,000

Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop, implement and evaluate communication strategies and programs
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Maintain and manage digital database
• Copywrite
• Supervise office and volunteer staff

Supervision

• 3-4 people

Credentials

Certificates, licences, memberships, and courses 

• Google�AdWords�Certification

Experience and specialization

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Accounting software
• Desktop publishing software
• Spreadsheet
• MS Windows
• Adobe Suite
• Google Drive
• LinkedIn
• MailChimp
• Shopify
• MS Office

Area of work experience

• Project coordination

Area of specialization

• Interactive/new media
• Communications
• E-commerce
• Market research
• Marketing
• Media relations
• Survey research services
• Brand management
• Digital media
• Strategy

Specialization/experience (business sales and services)

• Merchandising or window

Additional information

Security and safety

• Basic security clearance

Transportation/travel information

• Own vehicle
• Valid driver's licence
• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Overtime required
• Tight deadlines
• Work under pressure

Own tools/equipment

• Cellular phone
• Computer

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage

Financial benefits

• Group insurance benefits
• Life insurance
• Registered Retirement Savings Plan (RRSP)

Other benefits

• Deferred Profit Sharing Plan (DPSP)
• Free parking available
• Team building opportunities