Marketing Manager

We are Uride, Canada’s fastest growing ridesharing company with operations in 20 cities across the country. Our mission is to provide reliable transportation to small and mid-size communities around the world. We are passionate about transportation, communities, and technology.

At Uride, we are diverse, dynamic and team oriented. We focus on driving the company forward through team efforts rather than individual ones. Although building a team mentality in remote companies is a challenge, we constantly strive to improve strategies that help us share and collaborate.

Uride is growing! If you want to come along for the ride, we have a great opportunity for you!

We're on the lookout for a seasoned Marketing Manager to fuel our journey forward.

Marketing is a vital component of our business, we’re looking for someone to join our team who is willing/able to take complete ownership of this area of the company. If you are not a self-starter who is extremely passionate about marketing, this is not the role for you.

What You'll Do:

As Uride's Marketing Manager, the core metrics you and your team will be responsible for are CPA of acquiring drivers and CPA of acquiring riders for Uride. You'll lead our creative team, driving brand awareness and loyalty across multiple channels and regions. You'll work under the guidance of our COO, leading a team dedicated to establishing Uride's presence in both new and existing markets. Your role will encompass:

• Strategic Leadership: Developing and executing comprehensive marketing strategies that align with Uride's vision and objectives.
• Content Creation: Managing a small creative team to produce diverse content—social posts, emails, push notifications, SMS, offline advertising, and more.
• Marketing Calendar: Crafting and maintaining a marketing calendar to ensure timely and effective campaign execution.
• Media Buying: Deciding on media purchases for offline initiatives.
• Budget Management: Allocating and optimizing the marketing budget across channels and campaigns.
• Paid Advertising: Leading efforts on platforms such as Google Ads, Meta Ads, YouTube, Snapchat, TikTok, and Reddit.
• Community Engagement: Directing the Good Deeds Program to give back to the communities we serve.
• Customer Relationship Management: Utilizing Klaviyo for setting up campaigns and managing all customer interactions.
• Innovation and Analysis: Testing new initiatives and evaluating existing ones to refine our marketing approach continually.
• Design: Utilizing Adobe suite to its fullest capabilities.
• Copywriting: Ensuring top-notch design and compelling copy across all marketing materials.

Who We're Looking For:

• Experienced Marketer: At least 5 years of leadership experience in a dynamic marketing environment, preferably in a high-growth sector.
• Skilled Communicator: Exceptional copywriting skills and an eye for detail.
• Tech-Savvy: Proficiency in Paid Ad Platforms, Adobe suite and a solid understanding of CRM tools, specifically Klaviyo.
• Analytical Mind: A knack for leveraging analytics to drive decision-making and improve campaign effectiveness.
• Team Leader: Ability to manage and inspire a creative team, ensuring productivity and innovation.
• Organizational Pro: Highly organized with the capacity to manage the needs of regional managers across 20 Canadian cities—and more to come.

What can you expect from this role?

• Learn in a dynamic environment, exploring your potential and your ideas to the fullest.
• Work together with a team ready to play, willing to share knowledge, experiences, and challenges.
• Flexibility and autonomy to define together with your team the best way to approach problems.

Job Type: Full-time

Salary: $70,000.00-$80,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 5 years (preferred)

Language:

• English (preferred)

Work Location: Remote