Marketing Manager

Work setting

• Urban area
• Business
• Management

Budgetary responsibility

• $100,001 - $500,000

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases

Supervision

• Contractors

Credentials

Certificates, licences, memberships, and courses 

• Google�AdWords�Certification

Experience and specialization

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• HTML editing software
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Electronic scheduler
• Mac OS
• Presentation software
• Project management software
• Website creation and management software
• Word processing software
• MS Windows
• WordPress
• Salesforce

Specialization or experience

• Green economy sector

Area of specialization

• Advertising
• Business services
• Communications
• Market research
• Marketing
• Media relations
• Public relations

Additional information

Security and safety

• Confidential security clearance
• Criminal record check

Transportation/travel information

• Public transportation is available
• Travel expenses paid by employer
• Valid driver's licence
• Willing to travel

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Time management

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Mileage paid
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance

Other benefits

• Learning/training paid by employer
• Travel insurance
• Wellness program