Marketing Manager

The Cove Lakeside Resort located in West Kelowna; British Columbia’s beautiful Okanagan Valley is a luxury all-suite resort. With a tranquil waterfront setting and majestic views of Okanagan Lake, we are a place where the beauty and solitude of nature is just 15 minutes from the shops and restaurants of downtown Kelowna.

The Cove Lakeside Resort provides competitive employment packages for its team members, including health benefits, competitive wages, employee discount program, employee events and incentives, on the job training and opportunities for advancement.

As an equal opportunity employer built on service excellence, our reputation is strengthened through our vision, mission and core values with the most important component our employees. Without dedicated individuals on our team, we would not have achieved the level of success that we have come to be so proud of today. If you are looking for a long-term career or a start to a rewarding career in hospitality join our team of service excellence superstars today!

OVERVIEW

We are seeking an experienced Marketing Manager to oversee a broad range of marketing activities, including SEO optimization for both The Cove Lakeside Resort and our sister property Outback Lakeside Vacation Homes. The ideal candidate will have a background in digital marketing, brand management, and ability to multitask.

RESPONSIBILITIES

• Develop and implement comprehensive digital marketing strategies to increase online visibility, drive traffic, and boost bookings.
• Utilize data-driven insights to optimize digital campaigns across various platforms.
• Oversee all aspects of the resort's social media presence, including content creation, community engagement, and influencer partnerships.
• Manage and update the resort's website to ensure it reflects current offerings, promotions, and a seamless user experience.
• Oversee strategic paid media campaigns across various platforms, such as Google Ads and Meta Ads. This includes campaign oversight, budget management, performance tracking, and ongoing optimization.
• Implement SEO best practices to enhance website visibility and performance.
• Use analytics tools to monitor and evaluate the performance of digital marketing campaigns, social media efforts, and website traffic.
• Manage and optimize email marketing and blog posts.
• Collaborate with partners to create mutually beneficial campaigns and promotions.
• Build and maintain relationships with media outlets, influencers, and key industry stakeholders.
• Develop and distribute press releases and promotional materials to enhance the resort's media presence.
• Provide regular reports with actionable insights to optimize strategies.
• Craft compelling and persuasive copy for various marketing materials, including website content, promotional materials, and advertising campaigns.
• Attend relevant events, conferences, and networking opportunities to expand the resort's presence and connections.

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or related field is an asset
• Proven experience in a similar marketing management role.
• Strong knowledge of digital marketing tools and techniques with proficiency in Google Analytics, Google Tag Manager, SEO practices, and CRM platforms.
• Exceptional written and verbal communication skills.
• Strong interpersonal skills and experience in partnership management.
• Ability to multi-task, organize, and prioritize work.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Canva, Adobe DC.
• Qualified applicants must be legally eligible to work in Canada and, where applicable, possess a valid work or study permit that allows them to fulfill the requirements of the role.

Job Type: Permanent

Schedule: Full Time - Monday to Friday

Salary: $60,000 to $65,000 per annum

We thank all interested candidates for their application; only those selected for an interview will be contacted.