Marketing Specialist

Work setting

• Urban area
• Business and/or industry

Responsibilities

Tasks

• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Deliver presentations at conferences, workshops or symposia
• Consult with clients after sale to provide ongoing support
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct analytical marketing studies
• Develop marketing strategies
• Conduct online marketing, E-commerce and Website promotions
• Develop portfolio of marketing materials

Experience and specialization

Computer and technology knowledge

• MS Windows
• Electronic mail
• MS Office

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large workload

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability