Digital Marketing Specialist - Fintech

About VoPay International Inc.

Established in 2016, VoPay is trusted by Canadian enterprises across all industries and has over 12,000 North American financial institutions within its network and continues to grow. VoPay is a visionary leader in the realm of intelligent payment infrastructure and embedded finance. Our all-encompassing Fintech-as-a-Service platform is poised to redefine financial services for forward-thinking business leaders throughout North America. VoPay's platform empowers any company to seamlessly integrate financial services and payment capabilities into their existing applications, products, or services, all through a unified and scalable API.

Company Culture

We believe in growing with the company and promoting from within. Each individual here is driven and ambitious, while being part of a united and supportive team. We work hard to realize our vision for the future.

Company Values

We believe in integrity first. Being in the financial sector means it is critical that we are 100% trusted by our clients. We dedicate effort, resources, and time to making sure we comply with all regulatory requirements and beyond. Our foundation is further built on innovation, agility, teamwork, and respect.

Why join VoPay?

- Ambition: Do you want to be part of a success story?
- Product: Anyone knows that the quality of the product is critical to a company’s success. Our product is innovative, well rounded, and in-demand.
- People: Each person on our team is both driven and supportive of their colleagues. You can’t ask for a better combination.
- Benefits: We cover all premiums for you and your dependents, and our benefits include Life Insurance, Accidental Death & Dismemberment, Extended Health & Dental and an Employee Assistance Program (EAP).

The Opportunity

We are seeking a talented and experienced Digital Marketing Specialist to join our fast-paced marketing team. The ideal candidate will have a strong background in fintech marketing, with expertise in SEO, lead generation, ad campaigns, event campaigns, email marketing, retargeting ads, web management, blog management, and other Digital Marketing strategies. This individual should be passionate about driving results and enhancing brand awareness in the fintech industry.

Duties and Responsibilities

- Search Engine Optimization (SEO): Conduct keyword research, optimize website content and landing pages for search engines, monitor SEO performance metrics, and develop strategies to improve organic search ranking.
- Lead Generation: Develop and implement lead generation campaigns across various channels (e.g., website forms, landing pages, webinars, ebooks). Analyze lead data and identify high-performing campaigns.
- Paid Advertising: Manage and optimize pay-per-click (PPC) campaigns across platforms like Google Ads and social media platforms. Develop compelling ad copy and creatives for maximum ROI.
- Event Marketing: Assist with planning, promotion, and execution of online and offline marketing initiatives for industry events and webinars.
- Email Marketing: Develop and manage email marketing campaigns to nurture leads, promote content, and drive conversions. Utilize email marketing automation tools to personalize communications.
- Retargeting Ads: Implement retargeting ad campaigns to re-engage website visitors and increase conversion rates.
- Content Marketing: Contribute to the creation and management of high-quality content (e.g., blog posts, white papers, case studies) that educates the target audience and positions VoPay as a thought leader.
- Web Management: Collaborate with the development team to maintain and update the VoPay website, ensuring user-friendliness and brand consistency.
- Video Marketing: Creating short promotional videos, explainer videos, or customer testimonials.
- Basic HTML/CSS Knowledge: Useful for making small edits to landing pages, email templates, etc., without needing extensive developer support.
- A/B Testing: Setting up and analyzing A/B tests for landing pages, ad campaigns, or email subject lines to continually improve conversion rates.
- Social Media Marketing: Manage VoPay's social media presence across various platforms, develop engaging content, and interact with followers.
- Analytics & Reporting: Track and analyze the performance of all Digital Marketing campaigns, identify areas for improvement, and report key metrics to stakeholders.
- Stay Current: Stay updated on the latest Digital Marketing trends and technologies in the Fintech space.

Skills and Qualifications

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 3+ years of experience in a Digital Marketing role, with a focus on B2B marketing and Fintech preferred
- Experience working in a fast paced startup or scale up environment
- Proven track record of success in developing and executing successful Digital Marketing campaigns
- Strong understanding of SEO principles and best practices
- Experience with PPC advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Experience with HubSpot, Hootsuite, Wordpress.
- Proficiency in email marketing automation tools (e.g., Mailchimp, HubSpot)
- Excellent analytical and reporting skills
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to work independently and as part of a team
- Passion for the Fintech industry and a strong understanding of financial technology trends

Ready to be a part of a vibrant and forward-thinking team? Submit your application now and let's build something extraordinary together.

Job Type: Full-time

Salary: $55,000.00-$70,000.00 per year