Digital Marketing Specialist

Giftbit. Simple, remarkable rewards.

Giftbit makes it easy to manage digital rewards and incentive programs. Giftbit offers a web application and API that allow businesses to customize, automate, and track rewards. Learn more at www.giftbit.com.

Our powerful platform and unparalleled customer support exist because of Giftbit’s dynamic team and company values. The Giftbit team shows our values in how we behave with customers and each other. What we do is who we are. To guide our actions, the Giftbit team worked together to define 8 cultural principles to aid us in our daily work and decision making. Learn more about these principles here.

THE ROLE

As the Digital Marketing Specialist at Giftbit, you will plan and execute all organic Digital Marketing content, including website, landing pages, blogs, outside online profiles, all social media channels, and email marketing.

With keyword research and persona data, you will help ideate blog and landing page content. You will build and execute an organic content and social media calendar. You will manage internal and external site content.

WHAT YOU’LL DO

You will create, build, publish, and promote outstanding digital content across multiple platforms. Maintaining a cohesive tone, succinct messaging, and simple functionality that will engage, delight, and convert our target audience.

Reporting to the Head of Marketing, you’ll collaborate with the entire Customer Experience team to ensure messaging, design, and content is appropriate and aligned with business goals.

You will measure and report on the performance of all organic Digital Marketing campaigns. You will test and optimize content, user experience, conversion points, and funnels.

Specifically you will handle

• Research & SEO
  • Identify keywords to rank for, gaps in our content, and analyze market and algorithm changes and trends.
  • Off-page SEO: link building and back-linking with other quality websites to increase the reputation and reliability of our web page on search engines
  • Technical SEO: site speed, mobile-friendliness, crawl-ability, and site structure and indexing
• Content management and marketing in HubSpot
  • Drive brand awareness with a strong inbound marketing strategy
  • Ideate, brief, order, build, & publish blog content
  • Manage, update, and build website and landing pages
  • Build & execute organic social calendar, and manage content on review sites & other profiles such as Google My Business.
  • Design, build, & execute email marketing campaigns
• Test, track, measure & optimize
  • Pull website analytics, social media insights, and email campaign metrics. You will use this data to measure the effectiveness of marketing strategies and make informed decisions to optimize future campaigns.

YOU HAVE

• A deep understanding of Digital Marketing and best practices
• At least 3-5 years experience in Digital Marketing
• Familiarity with marketing tools and platforms (HubSpot a plus)
• Copywriting skills for social media, web, blog, and email
• Experience balancing creative ideas with corporate brand guidelines
• An eye for design and attention to detail
• Excellent organizational and planning skills
• Strong collaboration skills and ability to manage multiple stakeholders
• A bias to action. You want to test and experiment
• Analytical. Data drives your decisions and you measure what you create
• Experience building, growing and scaling marketing initiatives

OPPORTUNITIES AT GIFTBIT

One of our 8 Cultural Principles is adopting a growth mindset. We invest in the professional development of our team. You will have opportunities to grow your skill and perspective with education, conferences, and relevant training.

Work at Giftbit is meant to support success and prosperity in the fullness of your life. We promote holistic self-care and health. We offer flexible workspace options. We celebrate the diversity of people’s strengths in an inclusive team environment that embraces learning and improvement.

Financial compensation at Giftbit rewards growth, performance, and teamwork. We pay people based on experience and proficiency to clear industry benchmarks and market standards. The salary range for this role is dependent on candidate experience.

YOUR APPLICATION

We welcome candidates living in Canada or the United States to apply. Giftbit is a diverse team of people who mainly work in the Pacific time zone. Giftbit is a distributed company, however, we have offices in Victoria and Comox, in British Columbia, Canada. We require resumes and cover letters to be submitted by each candidate. All candidates will be considered in a fair and inclusive process. Only candidates selected for an interview will be contacted.

Compensation: $60,000-$90,000 CAD