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SalaryDepartment: Commercial - Ecommerce
Reports to: Paid Digital Strategy Lead
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX:
As a Paid Digital Specialist, you will leverage your knowledge of Paid Digital platforms to execute successful full-funnel campaigns that drive quality traffic supporting both e-commerce and retail initiatives. You will have ownership over your channels and work in tandem with Paid Search and Programmatic teams to deliver on company goals. A test and learn mindset are important to constantly learn and adapt to the changing consumer environment.
This role is primarily based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Digital Commerce team is responsible for developing our ecommerce channel and all consumer-facing digital touchpoints for Arc’teryx. It is a high-performing team responsible for direct-to-consumer e-commerce (strategy & operations), Digital Marketing (CRM & paid), Digital Analytics, Digital User Experience, Digital Merchandising and Digital Product Content. The team works closely with many other teams, including Brand and Marketing Operations.
If you were the Paid Digital Specialist now, here are some of the core activities you would be doing:
- Monitoring, evaluating, and optimizing campaign performance within digital ad platforms and identifying trends and insights to achieve goals
- Managing budget pacing and tracking against tactical plans
- Strategizing and building audiences for prospecting and/or retargeting campaigns, matching campaign goals to business KPIs, and building a test and learn structure to continuously improve campaign performance
- Testing audiences, creatives, optimizations, bidding strategies, and copies to improve program efficiency
- Working with internal teams (retail, experiences, brand, creative, etc.) to support Arc’teryx omnichannel strategies and develop a personalized paid media experience
- Ensuring creative standards are upheld across platforms and giving input where needed with creative teams
- Providing campaign reports and sharing insights with the stakeholders/ larger eComm and Brand team
- Liaising with the Digital, Platform Partners (Google/ Meta), and Brand/ Video teams to help develop marketing collateral aligned to campaign goals and provide feedback to help optimize ad performance
Here are some of the things you could be working on in the future:
- Assisting with developing our 1-2 year digital strategy to scale the brand internationally, including designing omni-channel plans to connect in-store and online business
- Testing new social platforms and ad products and reporting on their effectiveness while staying up to date on industry trends and testing opportunities
- Working alongside Brand and Creative to maximize tactics and strategies
Are you our next Paid Digital Specialist?
- You have a Bachelor’s degree in Business, Marketing, Communications, or a related field
- You have 2+ years of experience in Paid Digital marketing and are experienced with digital marketing ad buying platforms such as Google Ads and Meta Ads Manager. You also are experienced with pixel setup and product catalogues
- You understand key performance metrics against diverse marketing goals, and how to apply those KPIs to paid execution
- You have a broad understanding of how seasonal and cultural events impact shoppers, and the ability to proactively plan and pivot to meet these opportunities
- You are detail oriented and able to keep track of complex campaign executions while meeting launch deadlines
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for work is paralleled by your passion for getting outside and living it
$69,000 - $86,000 a year
A reasonable estimate of the pay range is $69,000 - $86,000 CAD at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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