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Hey! I'm Scott, Marketing Director for our Pianote Brand at Musora.
We're an online music education company with the mission to create a world where everyone can play the songs they love!
I’m looking for a Digital Marketing Specialist to take Pianote to the next level.
You'll make an immediate impact if you have:
- Marketing chops.
- A Growth Mindset.
- Excellent copy that converts.
- Enthusiasm for music, better yet, pianists.
You'll work closely with the Marketing Director to facilitate the growth of Pianote – both in revenue and awareness. If you're successful in getting this role, you will be key in maintaining a healthy long-term marketing funnel while capitalizing on spontaneous marketing opportunities.
To apply: Please answer our application questions and provide a thoughtful cover letter.
Key Duties & Responsibilities
You will be integral in supporting the Marketing Director with:
- Lead Generation. You’re on the front lines of communicating with our audiences and ensuring we’re building a healthy marketing funnel of engaged pianists.
- Copywriting. You’ll be expected to write professional and engaging copy that pianists of all backgrounds can relate to.
- Advertising. You’ll be responsible for writing ads that drive people to our free & paid resources. This means you’ll get to know our audience better than anyone and take helping them seriously.
- Asset Creation. Execution is key – you’ll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
- Miscellaneous projects. Some of the most successful campaigns don’t fit under a single marketing branch. You’ll need to be flexible in identifying & tackling new opportunities as they arise.
- Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.
Key Qualifications
You will be integral in supporting the Marketing Director with:
- Lead Generation. You’re on the front lines of communicating with our audiences and ensuring we’re building a healthy marketing funnel of engaged pianists.
- Copywriting. You’ll be expected to write professional and engaging copy that pianists of all backgrounds can relate to.
- Advertising. You’ll be responsible for writing ads that drive people to our free & paid resources. This means you’ll get to know our audience better than anyone and take helping them seriously.
- Asset Creation. Execution is key – you’ll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
- Miscellaneous projects. Some of the most successful campaigns don’t fit under a single marketing branch. You’ll need to be flexible in identifying & tackling new opportunities as they arise.
- Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.
Key Performance Indicators:
As a member of the marketing team, your performance will be judged on:
As a member of the marketing team, your performance will be judged on:
- Awareness. Are we reaching newer & larger audiences with our campaigns?
- Leads. What impact are you making on the quality & quantity of leads we’re bringing in?
- Conversions. Are we turning leads into students? You’ll be running campaigns to convert new students and drive revenue growth.
- Engagement. Are emails being opened? Comments and likes on our ads? Are we making people smile with what we’re doing?
- Hitting Deadlines. You’ll be responsible for ensuring we launch promotions on time and help coordinate the full arsenal of our marketing efforts.
Reporting Structure:
- You will report directly to the Marketing Director (Pianote)
Job Details:
- This role is hybrid, ideally onsite three days per week.
What we offer you
- Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
- Paid time off - we understand and value the importance of rest and recovery and that includes time away from work!
- Career Growth. You’re joining a growing team and company with ambitious goals.
- Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
- Onsite Amenities and Events. Onsite parking, on-site gym, and office events (on-site & virtual)! Be a part of a fun-loving team!
- Onsite SNACKS, beer/kombucha fridge, coffee/tea and more! We want to make sure you stay fuelled throughout the day!
- Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
- Flexible work. Depending on the role, choose to work on-site at our Abbotsford, BC, Canada head office, remote, or in a hybrid environment.
About Musora Media
Who we are (Musora Media):
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
Underpinning all of our efforts are two simple goals:
- Create more musicians
- Keep them playing longer
As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.
At Musora Media, we want you to bring your unique self to work and play. Please let us know if you require any accommodations at any stage in our hiring process. We will do our best to provide reasonable accommodation.
Musora Media Inc. is an equal-opportunity employer committed to diversity, equity, and inclusion in the workplace. We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable. We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture where everyone feels welcome, heard, and appreciated.
Please note that while we offer flexible work environments, we are a Canadian company and cannot sponsor visas for this position. You must be eligible to be employed in Canada to be selected, meaning you must be a Canadian Citizen, a Permanent Resident of Canada, or have a valid Canadian work permit. If you have an existing work visa and require certain documentation to assist with renewal, our People & Culture team would be happy to help.
All offers are contingent upon the successful completion of background checks and/or employment verification results.
