Marketing Specialist

Responsibilities

Tasks

• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Initiate and maintain contact with the media
• Respond to enquiries from members of the business community concerning development opportunities
• Perform administrative tasks
• Maintain and manage digital database
• Develop policies
• Deliver presentations at conferences, workshops or symposia
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Evaluate customer service and store environments
• Develop marketing strategies
• Conduct online marketing, E-commerce and Website promotions
• Develop portfolio of marketing materials
• Write and edit press releases, newsletter and communications materials

Experience and specialization

Computer and technology knowledge

• Electronic mail
• MS Office

Area of specialization

• Interactive/new media
• Communications

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment

Personal suitability

• Client focus
• Efficient interpersonal skills
• Quick learner