AddressDescription
Core Competencies
Implements strategic marketing plans to achieve corporate objectives for products and services.
Responsible for maintaining all Company social media forums including Facebook, Twitter & LinkedIn.
Assists in updating and implementing internal communication strategies for the Canadian region.
Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.
Assists in organizing, coordinating, and managing regional tradeshow and event activity. Monitors the effectiveness of trade shows and analyze opportunities for new tradeshows.
Monitors market industry news and submits reports on emerging trends, competitive new products, new hires, etc.
Actively participates in the development and execution of an actionable marketing communications plan with quantifiable lead generation goals which cover all communication initiatives including PR, web, direct mail, advertising, and tradeshows.
Coordinates the design and production and/or reprinting of print collateral, such as product spec sheets, brochures and direct mail, interactive/electronic marketing media and related.
Requirements
Work closely with the Marketing Manager & Specialist in North America to ensure our marketing strategy is executed with excellence.
Act as a guardian of Vderstad's brand and reputation in the community; ensuring our standards are upheld throughout the organization.
Develop key marketing assets including, campaign creative, brand and product launches, and product line extensions.
Support on keeping the websites including social media updated and work with the global sales and marketing departments for recommended content
Work closely with Sales, Product Development, and Marketing teams to develop strategies for B2B marketing support materials and programs.
Ensure proper messaging is communicated via presentation and promotion materials; collaborate on developing and deploying pitch
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