Marketing Specialist

At Sylvan, we’re focused on building academic confidence, igniting intellectual curiosity and inspiring a love for learning — all of which make a big impact in school and in life. For over 40 years, we’ve helped millions of students and families like yours achieve new levels of academic success..

We are looking for a Marketing Specialist to join our team and play an integral role in growing our company reach and customer base.

Role Summary:

The Marketing Specialist’s main goal is to promote and target niche market for tutoring. They will manage marketing campaigns, ensure adherence to brand guidelines, and keep leads for new business moving through the sales pipeline. Most importantly, the Marketing Specialist must be skilled at bringing in new clients in the Asian and Middle Eastern communities and closing contracts.

Core responsibilities:

· Business development – acquire new accounts and prospect for new business

· Community liaison, meeting with local community leaders to grow the business in the niche market

· Discuss strategy and sales promotion opportunities with clients

· Help to develop advertising campaigns after defining the marketing strategy with clients

· Manage post campaign analysis and report on the advertising metrics

· Present creative proposals to clients for approval, making sure all components are in line with the brand

· Develop and implement public relations strategies

· Grow existing agency and client accounts by cross-selling

· Address any clients’ concerns as well as replying to clients’ feedback

· Be able to prepare reports, briefs, presentations, and press releases to our clients

· Manage budgets for multiple accounts

· Organize our workshops and year round events (job fairs, trade shows and parent teacher meetings etc.)

· Act as our spokesperson for the company to the public

Skills and qualifications

· A University degree in Marketing, business, or in a related field is preferred.

· A minimum of 3 years of experience in marketing is required

· Be able to anticipate obstacles and have a sense of urgency. Being able to address clients’ concerns, issues, and feedback and deliver completed projects by deadline is extremely important for this role.

· The successful candidate will work on multiple accounts, so attention to detail and organizational skills are essential so nothing slips under the radar.

· The successful candidate musts have excellent interpersonal skills and be able to connect and engage with a variety of personalities, both on the client and our company side. They should possess great communication and presentation skills and must possess creativity and an understanding of the advertising and marketing industry, and current trends.

· An exceptional ability to understand client business from their perspective and develop strong client relationships

· High energy, be a self-starter with a drive for results and innovation

· A thorough understanding of digital advertising and excellent knowledge of the agency/creative or publisher decision-making process

· Excellent oral and written communication skills

· A fun attitude and an enjoyment of industry/social events

· A desire to embrace winning as a team, enjoy collaboration

· A big picture focus with no fear of performing the small tasks it will take to get there

How to apply:

To apply for this position send your resume and cover letter to Halifax.NS@sylvanlearning.com in subject line write: Marketing Specialist.

Job Types: Full-time, Permanent

Salary: $25.00-$28.50 per hour

Expected hours: 30 – 35 per week

Benefits:

• Dental care
• Extended health care
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Bachelor's Degree (required)

Experience:

• Marketing: 1 year (required)

Language:

• English (required)
• Mandarin (preferred)

Ability to Commute:

• Halifax, NS B3L 1L7 (required)

Ability to Relocate:

• Halifax, NS B3L 1L7: Relocate before starting work (required)

Work Location: In person