Marketing Specialist

Elevate your marketing career with a unique opportunity! Charlotte Interiors is on the lookout for a talented Marketing Specialist to join our team. If you have a flair for marketing, a keen eye for detail, and a passion for creating compelling brand stories, this role is your canvas to showcase your skills and contribute to our growing success.

Our Culture

• Customer Oriented – offering the highest level of customer service
• Design Oriented – focussed on curating perfect spaces for our clients
• Team-Oriented – collaborative, supportive, and positive

Main Priorities of the Marketing Specialist

Market Research:

• Conduct market research to identify target audiences, industry trends, and competitors
• Analyze customer behavior and preferences to inform marketing strategies.

Brand Development:

• Assist in developing and maintaining the brand identity
• Ensure consistency in branding across all communication channels.

Content Creation:

• Create and curate content for various marketing channels, including social media, blogs, and email campaigns.
• Develop engaging and relevant content that aligns with the brand.

Social Media Management:

• Manage social media accounts to increase brand visibility and engagement.
• Develop and execute social media campaigns to reach target audiences.

Event Coordination:

• Plan and coordinate events, both online and offline, to promote the brand and engage with the community.
• Collaborate with stakeholders to ensure successful event execution.

Collaboration with Partners:

• Identify and build partnerships with other businesses or influencers to expand the brand's reach.
• Collaborate with vendors and suppliers to enhance marketing efforts.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Monitor and analyze email campaign performance.

Analytics and Reporting:

• Use analytics tools to track the performance of marketing campaigns.
• Prepare regular reports to evaluate the success of marketing initiatives and recommend improvements.

Business Development:

• Support business development efforts through lead generation and customer acquisition strategies.
• Collaborate with the sales team to align marketing efforts with sales goals.

Customer Relationship Management (CRM):

• Utilize CRM systems to manage customer data and track interactions.
• Implement strategies to enhance customer loyalty and satisfaction.

Budget Management:

• Assist in managing the marketing budget effectively.
• Seek cost-effective solutions for marketing activities.

Ad Campaigns:

• Plan and execute online and offline advertising campaigns to reach target audiences.
• Monitor and optimize ad performance based on key metrics.

Website Management:

• Ensure the company website is up-to-date and aligned with marketing goals.
• Optimize website content for search engines (SEO) to improve online visibility.

Feedback Analysis:

• Gather and analyze customer feedback to make informed decisions for future marketing strategies.
• Implement improvements based on feedback received.

Who’s a Fit for Us…

We are seeking a dynamic and creative individual to join our team as a Marketing Specialist for our growing small business. The ideal candidate will possess a unique blend of creativity, strong communication skills, and exceptional organizational abilities. This role requires adaptability in a fast-paced environment, along with a keen analytical mindset to make data-driven decisions. As a team player, you will collaborate effectively across various departments, demonstrating initiative and a proactive approach to identifying opportunities for brand awareness and recognition. Tech-savviness, attention to detail, and a customer-centric mindset are essential, along with the ability to manage time effectively and deliver measurable results. The successful candidate will exhibit resourcefulness, a passion for learning, and an entrepreneurial spirit, contributing to the overall success and growth of our business. If you are an individual with integrity, a commitment to excellence, and a desire to make a meaningful impact in marketing, we invite you to apply for this exciting opportunity.

EXPERIENCE and SKILLS

• 3-5 years of experience in marketing role required, preferably with a focus on social media management
• Proven experience in managing and growing social media accounts for brands, with a strong understanding of platform algorithms and trends.
• Excellent communication skills: verbal and written
• Excellent organizational skills to manage multiple tasks, deadlines and projects simultaneously
• Results-driven, good time management, self-starter and high attention to detail
• Graphic design skills including Photoshop, Illustrator and Canva proficiency
• Photography skills
• Tech-Savviness
• Experience in Facebook, Instagram, Pinterest, including ad management
• Copywriting experience a plus
• Knowledge of CRM systems a plus
• Must have vehicle to travel to projects

Job Type: Full-time

Salary: $43,000.00-$55,000.00 per year

Benefits:

• On-site parking
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• No weekends

Education:

• Bachelor's Degree (required)

Experience:

• Marketing: 3 years (required)

Language:

• English (required)

Ability to Commute:

• Dartmouth, NS B3B 1T5 (required)

Ability to Relocate:

• Dartmouth, NS B3B 1T5: Relocate before starting work (required)

Work Location: In person