Marketing Specialist

Work setting

• Advertising, marketing and public relations agency
• Internet/Web services company

Responsibilities

Tasks

• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Develop venture capital sources
• Recruit and hire staff
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Maintain and manage digital database

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Excel Visual Basic for Applications (VBA)
• Microsoft Visio
• iOS
• MS Office
• MS Outlook
• MS Windows
• Adobe Dreamweaver
• Adobe Photoshop
• CSS
• HTML editing software
• JavaScript
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Computer programming
• Database management
• Adobe After Effects
• Adobe XD
• Google Drive
• LinkedIn
• Shopify
• Java
• MAC
• WordPress

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Brand management
• Digital media
• Strategy
• Technical support

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Attention to detail

Own tools/equipment

• Internet access
• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner

Benefits

Financial benefits

• Gasoline paid

Other benefits

• Free parking available
• Learning/training paid by employer
• Parking available