Marketing Specialist

About the Role:

Gratify is a fast-growing fintech company specializing in College Tuition and making goods and services accessible through innovative financial solutions and seeks a dynamic Marketing Specialist to join our team. This role is designed for a marketer who thrives in a fast-paced environment and is passionate about developing funnels for lead acquisition, building relationships, creating engaging content, and helping to drive revenue growth. Your primary goal will be to develop and execute digital marketing campaigns that attract new customers, engage existing clients, and ultimately support your sales team. If you have a creative mindset, analytical skills, and a passion for digital marketing, we encourage you to apply!

Job Responsibilities:

• Sales Enablement: Create ad campaigns that capture leads for our sales team. Construct funnels where visitors and prospects are excited to move forward.
• Prospect Engagement: Drive awareness and attract new sales prospects through targeted LinkedIn campaigns and web presence, leveraging SEO and content marketing.
• Channel Innovation: Identify and create new activation channels for customers, increasing brand visibility and engagement.
• Continuous Learning: If you don’t know how to do something, you’re empowered to take time to learn it, or leverage Upwork / Fiverr contractors to get it done and learn from them.
• Partner Marketing: Develop and execute in-store / in-school campaigns and social media ads tailored for merchant partners, enhancing their engagement with our service.
• Customer and Channel Partner Communication: Own the marketing calendar where you will produce compelling blog posts, weekly emails, and informative videos to maintain and strengthen relationships with existing customers and partners. If you haven’t built a marketing calendar before, we’ll help you learn how and prepare you for the task ahead.
• Revenue Growth: Implement and optimize marketing strategies to build a strong acquisition funnel for partners and drive increased net revenue with accounts.

About You:

• Have a creative yet analytical approach to marketing, able to craft compelling campaigns and measure their success.
• Strong aptitude to work with a large number of SaaS tools for marketing and automation (Hubspot, Canva, Google, Webflow, Wordpress to name a few).
• Strong communicator, capable of producing engaging content and presenting insights to stakeholders.
• Thrive in dynamic environments and are adept at managing multiple projects simultaneously.
• A team player, but also self-motivated and able to work independently.
• Have a customer-centric mindset, always looking for new ways to engage and add value for partners and customers.

Skills and Qualifications:

• Preference for those who have worked at a startup, fintech, or postsecondary institution.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field is ideal but not necessary.
• Proven experience in marketing, with a focus on channel partner marketing, digital advertising, and content creation.
• Strong understanding of digital marketing channels and strategies, including social media, SEO, and email marketing.
• Excellent communication skills, both written and verbal.
• Experience with marketing automation and analytics tools.
• Ability to analyze data and insights to inform marketing strategies.
• Creative thinking with a focus on innovation and problem-solving.
• Above all a can-do attitude towards getting stuff done quickly, with the ability to learn from mistakes

In Return:

We offer a competitive salary, comprehensive health benefits, and a flexible working environment that encourages growth and development. You will be joining a team of passionate professionals in a company that values creativity, innovation, and hard work. If you’re looking to make a significant impact in the fintech space and grow your career in marketing, we’d love to hear from you.