Marketing Specialist

Work setting

• Business

Responsibilities

Tasks

• Supervise professional and support staff and students
• Train and supervise staff
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Windows
• Adobe Illustrator
• MS Excel
• MS PowerPoint
• MS Word
• Google Drive
• Electronic mail

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Attention to detail

Personal suitability

• Client focus
• Organized
• Team player
• Accurate
• Quick learner

Benefits

Financial benefits

• Bonus
• Pension plan

Other benefits

• Free parking available
• Transportation provided by employer
• Parking available