Public Relations Manager

Work setting

• Various locations

Responsibilities

Tasks

• Develop promotional materials
• Market business services
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services

Experience and specialization

Area of specialization

• Public relations

Additional information

Work conditions and physical capabilities

• Fast-paced environment
• Work under pressure