Manager, Public Relations

Work setting

• Advertising, marketing and public relations agency

Budgetary responsibility

• 0 - $100,000

Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Manage contracts
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Copywrite

Supervision

• 1 to 2 people

Credentials

Certificates, licences, memberships, and courses 

• APR (Accredited in Public Relations) designation
• Membership in the Canadian Public Relations Society

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Spreadsheet
• MS Windows
• Google Drive
• Electronic mail
• MS Office

Area of work experience

• Project coordination
• Community service organization

Area of specialization

• Interactive/new media
• Project management
• Advertising
• Communications
• Community campaign
• Market research
• Marketing
• Media relations
• Public relations
• Brand management
• Corporate social responsibility
• Digital media
• Strategy

Specialization/experience (business sales and services)

• Negotiation

Additional information

Transportation/travel information

• Public transportation is available

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Overtime required
• Tight deadlines
• Work under pressure
• Large workload

Own tools/equipment

• Cellular phone
• Internet access

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Life insurance
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance
• Maternity and parental benefits

Other benefits

• Paid time off (volunteering or personal days)
• Team building opportunities