Senior Analyst, Customer Insights - Hybrid

Position Summary:
Working with the Senior Manager of Customer Insights on a small but resourceful team, the Senior Analyst will contribute to delivering fact-based Customer Insights that facilitate accurate, strategic, and tactical decisions across The Home Depot Canada. They will partner with the business to understand key challenges and opportunities, and have the capability to analyze data, reveal trends and patterns, and translate these into insights that create an in-depth understanding of our customer's needs, preferences, and expectations.
Position Responsibilities:

• Host meetings with cross-functional leaders to better understand The Home Depot's products, customer segments, competitors, and the broader industry to support all custom research needs
• Collaborate with key business partners across the organization including Strategy, Marketing, and Merchandising to drive evidence-based and strategic decision making
• Collect, analyze, and synthesize market research data from various sources; including surveys, focus groups, in-depth interviews, in-store shop-alongs, industry reports, and other secondary research, creating actionable insights and key recommendations for internal stakeholder teams
• Draft surveys and create PPT reports from data tables
• Consolidate multiple research sources into one report for a more holistic story
• Present project-related findings and more generalized learning to cross-functional teams, of various audience sizes
• Assist in building a robust set of qualitative and quantitative tools that facilitate tracking, segmentation, category expertise, customer acquisition, satisfaction, and loyalty
• Build strong relationships with external vendor partners to deliver best-in-class primary research
• Execute qualitative interviewing, on occasion
• Manage the day-to-day insights budget (requesting POs, processing invoices)
• Onboard new research vendors when relevant
• Document standards of practice for the Customer Insights team
• Mentor summer interns (when hired)

Experience/Knowledge Required:

• Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
• Post-Secondary degree in Business and/or a related field
• ~5 years of analytical or market research experience, preferably in a retail environment
  • Some supplier-side market research experience preferred
• Understanding of research methodologies (choice-based modeling, usage and attitude, segmentation, brand/market/advertising tracking, concept testing, customer satisfaction)
• Experience working with both primary and secondary data sources
• Strong analytical skills with an ability to generate insights and derive strategic implications
• Ability to effectively communicate complex data and insights for different audiences; in both written and oral format
• Strong project management skills; ability to juggle multiple projects effectively
• Strong relationship management skills
• Strong attention to detail
• Strong sense of ownership and drive for results
• Strong initiative and ability to work independently
• Entrepreneurial, curious and resourceful
• Proficient in MS Office (specifically Excel for analysis and PowerPoint for reporting)

About the Job:

• This position currently offers a hybrid work schedule. The current in-office requirement is 3 days/week.