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Job Description
What is the opportunity?
The Senior Manager, CIDM Avion Rewards is a critical role which will integrate three functions of (1) pulling and analyzing data to support the Avion Rewards effort (2) working with the business senior leader to design, execute, integrate and optimize direct marketing efforts for Avion Rewards and (3) create and provide customized reporting to provide insight into the relative success of Avion Rewards campaigns, combing insight into marketing amplification, customer response rates to marketing efforts across channels, as well as incremental financial results.
What will you do?
Manage the data required for the business partners to meet their business and financial imperatives
Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization reporting that helps the business meet their imperatives
Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements
Provide complete, accurate and timely Campaign Design and Execution that meets the business objectives
Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards
What do you need to succeed?
Must have:
5 -7 years advanced SAS programming language experience with deep data and technical skills
strong business acumen
ability to work in an agile and collaborative environment
strong understanding of the RBC Data Warehouse Environment and Data Lake
exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights
Nice to have:
Experience in the financial services industry, including understanding of marketing
Strong desire to learn new tools and try new concepts that evolve and optimize current processes
Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)
Experience in campaign design and delivery (test & learn design, statistical significance…etc)
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
Creativity, Cross-Channel Marketing, Customer Behavior, Data Management, Industry Knowledge, Marketing Activities, SASAdditional Job Details
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