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Job Description
What is the opportunity?
The Senior Manager of Digital Marketing role will support and execute RBC Wealth Management's Digital Marketing strategy in support of and in alignment with an integrated view of our global digital channel experience. The successful candidate will have a variety of responsibilities, including organic posting, social media community management, paid campaign set-up, management and reporting as they roll up to our global strategy, all while supporting the strategic medium-to-long-term vision for RBC Wealth Management. As part of the RBC Wealth Management Global Content & Digital Marketing team, the key focus is to deliver Digital Marketing that supports our global Wealth Management business objectives and the needs of our U/HNW clients and prospects.
What will you do?
- Support the Director, Digital Marketing to build, execute and drive ROI on paid, owned and earned channels.
- Identify specific value-added, differentiated strategies particular to display advertising, SEM, paid and organic social as it pertains to nurturing prospects through the sales funnel.
- Develop and present detailed creative briefs for Digital Marketing asset creation and write engaging ad copy as needed.
- Execute paid media strategy in platform, track budgets and optimize for performance.
- Practice data informed decision making & hypothesis driven campaign planning.
- Manage continuous global competitive analysis of Digital Marketing initiatives, identify white space and trends in the market.
- Help manage assigned budgets and agency relationships in association with approved channel activities.
- Support global thought leadership initiatives, which include working closely with internal stakeholders, content producers, corporate communications and external partners to ensure deadlines are met and execution is of the highest quality.
- Support monthly, quarterly and annual metrics tracking, benchmarking, analysis and -reporting on campaigns with a clear focus on leveraging data insights to drive leads, consideration and brand awareness.
- Manage organic social posting, and community management within approved channels.
What do you need to succeed?
Must-have:
- Minimum of seven years of work experience in Digital Marketing. Global experience is an asset.
Proven track record of delivering exceptional and measurable results through Digital Marketing efforts.
- Exceptional communication - written and verbal.
- Strong presentation and project management skills with the ability to execute independently.
- Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
- Experience with Salesforce Marketing Cloud integration to social, Google Ads, Google Analytics, TikTok, Facebook and LinkedIn ad managers and social media community management platforms.
- Strong ability to build and manage relationships with key stakeholders in a global, highly-matrixed organization.
- Ability to distil advertising data into actionable insights and next steps to drive better or more efficient campaigns.
- Ability to partner with Analytics teams to review dashboards, verify data and ensure tagging and QA are completed.
- Experience managing and briefing media agencies/vendors/creative teams.
Nice-to-have
- Understanding of financial institutions and products as they relate to (Ultra) High Net Worth Individuals.
- Experience in a startup or agency environment
- Experience with UX/UI
- Understanding of forecasting model development
- Canadian Securities Course
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Flexible work/life balance options
- Opportunities to do challenging work
Job Skills
Campaign Development, Customer Behavior, Data Analysis, Digital Marketing, Digital Marketing Campaigns, Finance Industry, Google Ads, Google Analytics, Long Term Planning, Marketing, Marketing Funnels, Marketing Strategies, Oral Presentation, Paid Search Marketing, Presenting to Groups, Project Management, Relationship Management, Social Media, StrategicAdditional Job Details
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