Purpose Drive sustained and profitable revenue growth through the planning, development and Delivery of acquisition and customer engagement marketing programs in Scene+ Partner Channels (Scene+, Empire, Home Hardware, etc.) As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel Marketing Planning, and Delivery of benefit-led programs that enable the Canadian Bank to achieve its strategic objectives. Strong stakeholder management and experience delivering out of the box strategic and creative solutions are a must. Successful candidate is highly skilled in the articulation of delivering value against strategic priorities. AccountabilitiesMarketing Planning: - With Director, sets and refines annual and quarterly marketing plans for assigned portfolio.
- Primary relationship manager for key external Scene+ Partners, with accountability to plan, execute and report on contractual/non-contractual obligations.
- Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
- Collaborates with Payments and Digital Adoptions teams to plan and execute Bank-wide level action plans and marketing programs.
- Accountable for a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
- Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Campaign Delivery leadership: - Ensures Canadian Banking Marketing's squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
- Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
- Responsible for providing insight on budget management and coordination with partners for budget revisions.
- Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad's main point of contact for creative and media agencies.
- Leads building a high-performance culture that is centered on effective collaboration with business partners, Marketing Customer Journey Management, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
- Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank's visual identity continuum.
Talent leadership: - Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
- Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
- Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank's risk culture and risk appetite statement throughout their teams.
- Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
- Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
Experience - Exposure to the Agile methodology
- Expertise in driving performance growth across multiple dimensions and KPIs
- Deep knowledge of the marketing tech stack
- Authentic, decisive, resilient, highly collaborative, and results-oriented
What's in it for you? - The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers
- A rewarding career path with diverse opportunities for professional development
- Internal training to support your growth and enhance your skills
- An inclusive working environment that encourages creativity, curiosity, and celebrates success!
- Work in an Ecosystem; a bright, modern space where you'll have access to group seating, offices, collaboration spaces, a cafeteria with different options daily, a bistro, and more
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