Business Development And Marketing Coordinator

About PRI Engineering

Our offices in Lindsay, Mississauga, and Calgary support private and public geotechnical projects across Canada and around the world with on-site geotechnical engineering expertise and comprehensive laboratory testing. With over 100 years of combined experience, our team members provide hands-on help and recommendations to design and test construction projects like roadways and public works, small residential to high-rise buildings, solar installations, and large-scale infrastructure projects. Our diverse team includes engineers, project managers, field and laboratory technicians of all levels, and we continue to grow rapidly.

Overview

PRI Engineering is looking for an experienced individual to lead technical content Development and execute Business Development and Marketing strategies for the company. The ideal candidate would have experience in consulting engineering but also have an interest or experience in developing and executing marketing campaigns encompassing all facets of the marketing mix, daily ongoing marketing activities, supporting sales activities, and reporting and analysis. The candidate will report to the Marketing Manager at PRI Engineering.

Duties and responsibilities

- Develop full understanding of all service offerings, to adequately promote our services.

- Stay updated on industry trends and advancements in geotechnical engineering and consulting engineering.

- Lead the development of technical blog posts, whitepapers, and other educational materials related to geotechnical engineering and earth works construction (umbrella of topics)

- Create engaging and informative social media content that highlights the technical expertise and services of PRI Engineering.

- Manage video editing for content creation and assist in podcast creation.

- Develop and implement a content marketing strategy focused on producing valuable and educational content for the company's website and social media platforms.

- Collaborate with the SEO team to optimize content for organic traffic growth.

- Work with Marketing lead to design and execute engagement strategies for tradeshows and conferences, ensuring the incorporation of technical content to generate leads and increase brand visibility.

- Lead the execution of ongoing monthly services, the Development and implementation of effective campaigns aligned with growth strategies.

- Partner with project execution team to strategize and build compelling sales promotions and materials that incorporate technical content.

- Develop and implement content marketing strategy to produce valuable and engaging content for our website that attracts and converts our target groups, working with SEO team to support organic traffic growth.

- Manage all aspects of tradeshow/conference planning, logistics, and onsite execution with a focus on technical presentations and materials.

- Support paid advertising campaigns and owned media initiatives with technical and educational content. Use data-driven insights to optimize campaigns and improve performance.

- Someone that is comfortable bringing new ideas and a fresh approach to our business while at the same time can be very hands on and willing to service both large and small accounts.

- Maintain a positive attitude in a dynamic team environment.

- Following Health and Safety responsibilities, under all applicable government legislations and PRI Engineering policies and procedures.

- Flexible, well organized, interested in technical and personal advancement, able to carry out assignments with minimal supervision.

- Ability to work in a fast-paced environment and to proactively respond to time-sensitive issues.

- Strong data evaluation and reporting capabilities and strong verbal and written communication skills.

- Other duties as assigned.

Accountabilities

- Project management - accountable for timely delivery of campaigns and other client deliverables

- Content creation – maintain high quality creative and copy standards and always strive for “best in class” marketing.

- Campaign optimization – show dedication to improving the performance of campaigns using data to drive improvements.

- Results & metrics - accountable for the results of your optimization efforts. You are expected to report on progress and to provide context on what is being executed.

- Internal education - accountable to effectively educate internal partners & stakeholders on new developments in marketing.

Education and Experience

- Requirement: Engineering or Marketing degree

- Requirement: 3+ years of consulting experience

- Requirement: Experience in geotechnical engineering or other consulting engineering fields

- Asset: Procurement Experience and vendors sourcing

- Asset: Marketing training and experience

Abilities and Skills

- Excellent written and verbal communication skills

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with an eye for creativity

- Detail-oriented with a strong sense of personal responsibility and ownership of work products.

- Solid knowledge of CRM, content creation and website analytics tools.

- Strong preference for experience with Hubspot or similar systems.

Benefits & Compensation

- Competitive salary and incentive compensation

- High quality health, dental, and vision insurance.

- RRSP matching program

- Generous PTO policy

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Dental care
• Extended health care
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• Business development: 1 year (preferred)

Work Location: In person