Communications and Marketing Coordinator

Job Title: Communications Manager

Location: Port Alberni, BC, This position has the flexibility of at home hours, time spent out in the community, and scheduled time each week in office. Being located in Port Alberni is required.

Company: Vibe Publications Ltd. (the home of the Valley Vibe)

About Us:

Vibe Publications is a dynamic and innovative company in the advertising field, committed to providing our clients with exceptional marketing and advertising solutions. We are looking for a talented and enthusiastic Communications Manager to join our team and help us create engaging visual content, magazine style publication layouts, manage our social media presence, drive ad sales, contribute to website design, and work together to continue to steer company growth.

Job Description:

Position Overview:

We are seeking a creative and self-disciplined individual to fill the role of Communications Manager. The ideal candidate will be responsible for designing captivating graphics, creating layouts in upcoming publications, managing our social media channels, and assisting with ad sales initiatives. This role also involves website design tasks to enhance our online presence.

Graphic Design:

• Create visually appealing and on-brand graphics for digital and print materials, including advertisements, marketing collateral, publication layouts and website elements and design. Collaborate with the marketing team to conceptualize and execute designs that resonate with our target audience.
• Stay updated on design trends and emerging technologies to ensure our materials remain cutting-edge and effective. Must have experience using Adobe InDesign.

Social Media Management:

Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn) to build and engage our online community. Generate and curate high-quality, shareable content, including text, images, videos, and infographics. Monitor social media channels, respond to comments, and proactively engage with followers to foster positive interactions. Analyze social media metrics and report on the effectiveness of campaigns, making data-driven recommendations for improvement.

Customer Relations:

• Be comfortable building and maintaining strong relationships with advertisers, ensuring their needs are met, and campaigns are executed successfully. As well as planning, hosting and attending local and regional community events.

Website Design:

Collaborate with our team to design and update website elements to enhance user experience and aesthetics. Ensure the website is visually engaging, mobile-responsive, and aligns with our brand identity. Monitor website performance and user engagement, making recommendations for improvements.

Responsibilities:

• Develop and Implement Marketing Strategies:
• Collaborate with leadership to define marketing objectives and develop comprehensive strategies to achieve them.
• Create and execute marketing plans that align with business goals, encompassing both traditional and digital channels.
• Brand Management:
• Ensure brand consistency across all communication channels.
• Develop and maintain brand guidelines to guide internal and external messaging.
• Monitor and manage the company's online presence, including social media platforms.
• Content Creation and Management:
• Oversee the creation of engaging and high-quality content, including press releases, articles, blog posts, and multimedia materials.
• Collaborate with internal teams and clients to gather information and insights for content development.
• Media Relations:
• Build and maintain relationships with key media outlets, journalists, and influencers.
• Develop and execute media outreach strategies to secure coverage for clients and the company.
• Event Management:
• Plan and execute events, both virtual and in-person, to enhance brand visibility and foster client relationships.
• Coordinate logistics, manage invitations, and ensure successful event execution.

Qualifications:

• Proficiency in graphic design software (e.g., Adobe Creative Suite).
• Strong understanding of social media platforms and trends.
• Excellent written and verbal communication skills.
• Self-disciplined and able to manage multiple tasks and deadlines effectively.
• Experience in ad sales and negotiation is a plus.
• Knowledge of website design principles and CMS platforms is a plus.

Personality Traits:

• Cheerful and positive attitude.
• Creative and innovative thinker.
• Detail-oriented and organized.
• Self-motivated and proactive.
• Strong interpersonal skills.

How to Apply:

If this position caught your eye, interested candidates are invited to submit their resume, a sample portfolio, and a cover letter outlining their relevant experience and why they are a great fit for this position to megan@vibemediagroup.ca.

Vibe Publications is an equal opportunity employer, and we encourage candidates of all backgrounds and experiences to apply. We look forward to reviewing your application and considering you for this exciting opportunity to join our team!

Job Types: Part-time, Permanent

Salary: From $30.00 per hour

Expected hours: 16 – 24 per week

Benefits:

• Casual dress
• Extended health care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Commission pay

Ability to Commute:

• Port Alberni, BC V9Y 8B4 (required)

Work Location: Hybrid remote in Port Alberni, BC V9Y 8B4