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Form of work
SalaryCoordinator - Digital Marketing
Permanent position
We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination!
Put your expertise in the spotlight
As Digital Coordinator, Sales and Marketing you will be responsible for increasing the impact of Digital Marketing and generating revenue based on digital activities across Cirque du Soleil Group, in the Touring Shows Division (TSD). Reporting to the Senior Digital Director, you will help drive growth by creating a more sophisticated and centralized digital ecosystem that will serve all business units. In this role, you will be part of the digital media, online digital experience, data and analytics team for the digital and online businesses, while collaborating with cross-functional teams within the Brand, Sales and Marketing divisions.
Essential Responsibilities
- Actively participate in the conceptualization and implementation of all elements related to digital platforms (Google Analytics, CM 360, DV 360, SA 360).
- Follow the procedures in place the integration of the digital strategy into the respective divisional master plan
- Track key elements (e.g., data usage, reporting processes, platform optimization) for the effective deployment of the digital strategy
- Generate innovative ideas on Cirque du Soleil's current and future digital platforms, participate with teams to create Digital Marketing experiences that defy convention and move from a digital service approach to a revenue growth strategy;
- Work to establish a campaign data aggregation system to centralize information relevant to the successful execution of campaigns.
- Influence collaboration with the TSD marketing team, increase efficiencies by improving the digital program or product design infrastructure and build upon it, and contribute to the refinement of processes and practices to maximize box office sales;
- Collaborate in making digital channel decisions to optimize sales generation across divisions, and lead and coach team members to foster a more innovative, results-driven culture.- Analyze key business information and provide actionable recommendations in a clear and concise manner that demonstrates understanding of business data and objectives.
- You will design, develop and launch new reports on business needs and performance to provide weekly, monthly and quarterly reports to the executive team.
- Implement and resolve issues with marketing tags/pixels via Google Tag Manager.
- Support ad hoc requests for marketing information.
- Measure the success of Digital Marketing campaigns, report on campaign analytics, and analyze large data sets to identify trends, root causes, and opportunities for business improvement.
- Utilize developer tool and various other testing methods to test pixels and marketing tags.
- Work closely with the digital agency to ensure all media channels are tracked accordingly and all tags and pixels are activated at all stages of the booking journey.
- Develop and execute an effective A/B testing strategy.
- Create trackable links through the internal URL builder to ensure all channels and tactics are tracked on Google Analytics.
- Work closely with our digital agencies to develop an effective media plan across multiple shows/projects.
- Identify, monitor and report on key performance indicators for website content and digital campaigns.
You Possess The FollowingEducational, Professional, and Technical Skills
- A minimum of 2-4 years of experience in a similar role: software technology innovation and software development methodologies;
- Proven track record of successfully building compelling Digital Marketing products and infrastructure, with a demonstrated ability to drive revenue in fast-paced, high growth environments;
- Demonstrated ability to develop and deploy global digital approaches to transactional marketing that have a strong impact on customers and drive market share;
- Strong digital business acumen: user-centric software development methodologies, web-based infrastructures and data analytics;
- Demonstrated ability to demonstrate leadership by influencing others and leading change management efforts;
- An ability to build strong internal relationships for enhanced collaboration and engage others through strong interpersonal, communication and presentation skills;
- An entrepreneurial spirit and sense of initiative, an ability to successfully explore uncharted territory and a drive to achieve results;
- A Bachelor's degree in a related field or equivalent work experience.
Create with us
Our employer proposition stands out. Here's an overview:
- An inclusive work environment based on team experience;
- Access to an individual office on the days you come to the Montreal Studio, a stimulating environment that will allow you to put all your creativity to good use;
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- A culture focused on the development of equitable practices and rallying events.
As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.
Throughout the recruitment process, accommodation is provided for candidates who require it.
