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Job Description
What is the Opportunity?
RBC Insurance is entering a new era of experience-led growth and the newly formed Digital & Data team is looking for someone to join us as a Content Designer. This individual will play a critical role in building intuitive, inclusive, and meaningful content and UX copy alongside our designers, product team, and marketing. As a core member of the design team, we are looking for a strategic thinker and hands-on doer who always takes a human-centric approach to their work. The ideal candidate will write copy for both transactional as well as promotional experiences for users, with a passion for making complex, ‘legalese’ content intuitive and user-friendly. They will thoughtfully use our Tone of Voice to ensure consistent, customer-centric copy is expressed throughout our digital channels.
What will you do?
Co-create strategies and artifacts (e.g. UX writing standards) with our Content Design Lead to highlight the use of content to ensure an engaging and consistent user experience across all channels
Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insurance’s brand wherever possible
Write short and long-form copy for a variety of digital experiences including online applications, online broker portal, website content, and emails
Collaborate with key stakeholders, including (but not limited to) Legal, Privacy, Compliance, Information Security, and Regulatory teams to ensure that our digital copy satisfies our legal and regulatory responsibilities
Apply the principles of Accessibility and Inclusive Design in content creation
Create and/or support needs for French translation
Work with Design Researchers on using qualitative and quantitative insights to inform content and UX copy decisions
Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery
Work within our agile operating model to provide content at the right touch points that align to squad sprint cycles
What you need to succeed
Must haves
An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience
3-5 years of experience in UX writing, content design, or a similar role
A portfolio that showcases your work, with an emphasis on digital experiences
Fluency in English
Strong understanding of how to apply copy and content design to the customer lifecycle (awareness, consideration, conversion, use, retention, advocacy)
Experience working within a highly regulated industry, with legal teams, or subject matter with complex terms and requirements
Nice to haves
Experience contributing to the launch of digital experiences within an agile environment
Fluency in French
What’s in it for you
A comprehensive Total Rewards Program including bonuses and flexible benefits
A dedicated manager who will support, coach, and work with you to develop an individual career growth plan
The ability to shape and drive the content design practice within a brand new team and culture
A healthy work/life balance with non-negotiable value for your time
Being part of an inclusive, collaborative, and high-performing team
RBC Insurance is an organization that succeeds by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first
Job Skills
Content Strategy Development, Decision Making, Product Development Methodology, User Experience (UX) Design, User Experience (UX) Research, User Interface (UI) DesignAdditional Job Details
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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