Digital Media And Web Content Creator

Overview:

This position will report to the Marketing Director, and be responsible for the day-to-day management and coordination of all social media accounts along with other digital marketing tasks. They will help create and distribute content optimized for our social media platforms and support the work of the web/ marketing team in the planning, development, execution and evaluation of the social media content and strategies to enhance our social engagement, reach and brand awareness.

Responsibilities:

• This is an In-Office position (not work from home/ remote)
• Plan, develop, coordinate, deliver and evaluate social content for social media platforms
• Manage all social media properties – TikTok, Instagram, Facebook, X (Twitter), YouTube and more
• Write, edit, manage and schedule social media related content
• Collaborate with team members to brainstorm on a variety of topics for marketing team
• Create unique and exciting content for social media accounts and Website
• Experience in editing visual assets (e.g. Videos, Photography, etc) for social media is a must
• Develop and manage the social media content calendar and work in collaboration with web team and store locations to ensure content reflects and supports key initiatives/campaigns
• Develop and manage social campaigns in collaboration with other web team
• Visit store locations to film and photograph as needed
• Perform research and competitive analysis
• Potentially work on Google Ads account
• Work with team to develop and execute a plan for social growth
• Manage and contribute to a library of shared content
• Remain current on issues, trends, technologies, demands and approaches in digital marketing to determine and advise on implementing new initiatives as applicable
• Ensure company branding standards are maintained and that messaging and style guidelines are consistent in all social media communications

Qualifications:

• Diploma or equivalent education/ experience in communications, marketing, video, photography, media studies, advertising, business.
• 3+ years of social media management experience
• Google Ads Management/ Certification would be an asset
• Proven design experience in creative design software, videography/editing, photography and digital content creation
• Skilled writer and editor
• In-depth knowledge and understanding of online communities and social media platforms
• Ability to effectively communicate information and ideas in written and verbal format; and build and maintain internal and external relationships
• A tactical, self-starter that can work under minimal supervision and take initiative
• Skilled in managing programs and projects to meet deadlines
• Familiarity/ expertise with social media management platforms
• Keen sense of responsive client service
• Must work well within a team setting and exhibit positive attitude
• Strong analytical and problem-solving skills
• Strong organizational skills and ability to handle multiple tasks and meet deadlines

Job Types: Full-time, Fixed term contract
Contract length: 12-18 months

Benefits:

• Casual dress
• Dental care
• Discounted or free food
• Extended health care
• Flexible schedule
• On-site parking
• Store discount
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Overtime pay

Experience:

• Marketing: 1 year (preferred)

Ability to Commute:

• Cambridge, ON N1R 7J2 (required)

Ability to Relocate:

• Cambridge, ON N1R 7J2: Relocate before starting work (required)

Work Location: In person