E-Commerce And Social Media Manager

Position Overview

Indigo Bay has been serving locals and visitors in Canmore since 2000. Our online store is growing and we have an exciting opportunity for a highly motivated and creative individual with proven experience in e-commerce, Social Media and marketing to help us drive online success. Experience and an interest in women's fashion is definitely an asset.

Responsibilities:

- Develop and implement e-commerce strategies to drive online sales and achieve business goals

- Manage and optimize the company's e-commerce website, ensuring a seamless user experience

- Conduct market research and analyze consumer behaviour to identify trends and opportunities

- Create and manage digital marketing campaigns, including SEO, SEM, and Social Media advertising

- Collaborate with cross-functional teams to create and maintain the Marketing Calendar, develop and execute promotional campaigns and product launches

- Monitor performance across all channels including website, email marketing, and Social Media, analyze data, and generate reports to track key metrics and identify areas for improvement

- Manage website inventory and product collections and presentation to respond to the Marketing Calendar and to maximize sales and profitability

- Stay up-to-date with industry trends and best practices in e-commerce and digital marketing
- Manage Customer Service and communication across all channels to a high standard of excellence and responsiveness
- Manage timely processing and shipping of orders

Requirements:

- The candidate must live in the Canmore area and have a valid work permit to work in Canada
- Education in Marketing, Business Administration, or a related field

- Proven experience as an E-commerce Manager, Social Media Manager, or in a similar role

- Strong knowledge of e-commerce and digital advertising platforms, including Shopify, Pinterest, Instagram and Facebook 

- Proficiency in generating creative content across a variety of platforms

- Familiarity with SEO best practices and tools for keyword research and optimization

- Experience with Social Media management tools like Later Social for scheduling posts and monitoring engagement
- Experience with direct email marketing tools such as Mail Chimp and a proven ability to generate attractive and compelling email content

- Excellent written communication skills a must, with a keen eye for detail and proofreading abilities
- High attention to detail
- Excellent organizational and multitasking skills

Preferred Skills:

- Experience with Google Analytics or other web analytics platforms to track website performance
- Photography and videography are an asset
- Experience and interest in fashion and women’s clothing trends

We thank all applicants in advance; however, only those individuals who best meet our specifications will be contacted. All other resumes will be kept on file for future consideration.

Job Type: Full-time

Salary: $22.00-$26.00 per hour

Expected hours: 30.00 – 40.00 per week

Benefits:

• On-site parking
• Store discount

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Day shift
• Weekends as needed

Experience:

• Marketing: 1 year (preferred)

Ability to Commute:

• Canmore, Ab (required)

Ability to Relocate:

• Canmore, Ab: Relocate before starting work (required)

Work Location: In person

Expected start date: 2024-03-01