Marketing and Social Media Manager

Job Overview:

Fresh & Co. Salons, a leading beauty and wellness destination in Edmonton, Alberta, is seeking a creative and dynamic Social Media Manager to join our team. With a passion for beauty and wellness trends, the ideal candidate will elevate our brand presence across all Social Media platforms. This role requires a candidate who is located in Edmonton, Alberta, as it involves in-salon events coverage and a deep understanding of the local market.

Responsibilities:

• Develop, implement, and manage our Social Media strategy to align with business goals.
• Create engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Organize and participate in events to build community and boost brand awareness.
• Stay up-to-date with current technologies and trends in Social Media, design tools, and applications.

Requirements:

• Proven work experience as a Social Media Manager or similar role.
• Excellent knowledge of Facebook, Tiktok and Instagram best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of Social Media KPIs.
• Familiarity with web design and publishing.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.

Location Requirement:

• Must be located in Edmonton, Alberta. This position requires the candidate to have an intimate understanding of the local community and market, and to be available for in-person meetings, events, and other local activities related to our brand.

How to Apply:

Please submit your resume along with a cover letter explaining why you are the perfect fit for Fresh & Co. Salons. Include examples of Social Media accounts you have managed in the past, particularly those within the beauty, fashion, or wellness industries.

Job Types: Fixed term contract, Freelance
Contract length: 6 months

Salary: $20.00-$35.00 per hour

Expected hours: 15 – 30 per week

Benefits:

• Flexible schedule
• On-site parking
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Ability to commute/relocate:

• Edmonton, AB T6W 2P3: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Edmonton, AB T6W 2P3