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Job Description
What is the opportunity?
Reporting to the Marketing Automation Manager, the Email Marketing Specialist will act as a subject matter expert to ensure end-to-end delivery of email communications to Wealth Management clients and advisors. Working with marketing partners in different areas of the bank, you will gather requirements, develop templates, filter audiences, and deploy emails within the Salesforce Marketing Cloud ecosystem. The ideal candidate will have strong hands-on HTML coding skills, coupled with a deep understanding and interest in the quirks and limitations of email environments.
What will you do?
- Handle the execution of Email Marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment.
- Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend and apply new technologies as they emerge.
- Champion continuous advancement of email features, process improvements and automation capabilities to optimize customer experience and internal/external workflows.
- Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.
- Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
- Establish and maintain email best practices while adhering to RBC Wealth Management brand standards.
What do you need to succeed?
- 1+ years of experience in Salesforce Marketing Cloud
- 2+ years of related experience – specifically in Email Marketing
- Hands-on knowledge of HTML, CSS, and AMPscript for email creation
- Ability to organize multiple deadlines and perform a variety of tasks concurrently and efficiently
- Excellent written and verbal communication skills
- Great teammate that is reliable, flexible, helpful, and works well in a collaborative environment
- Knowledge of privacy laws, CASL/CAN-SPAM/GDPR
- Salesforce Email Marketing Specialist Certification is an asset
What’s in it for you?
We thrive on the challenge to be our best, to keep growing and working together. We care about each other, reaching our potential, making a difference in our communities, and achieving mutual success. Below gives a glimpse into why you should choose us.
- Best Workplaces® in Canada (2023)
- Canada’s Top Employers for Young People (2023)
- Canada’s Best Diversity Employers (2023)
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Flexible work/life balance options
- Focus on career and growth: internal mobility, personal development opportunities, and on-demand learning.
- Employee savings programs and discounts on financial products and services
Job Skills
Active Learning, Application Integrations, Detail-Oriented, Email Marketing, Problem Solving, Programming Languages, Salesforce Marketing Cloud, Software Development Life Cycle (SDLC)Additional Job Details
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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