Field Marketing Manager - Bilingual French

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The Field Marketing Manager will help to drive the go-to-market strategy for the Canadian and US Small, Mid-sized business segments. This will involve developing and delivering marketing plans to support demand generation activities, vertical segment analysis and focused marketing programs for new business in these segments. This is a bilingual role and will help drive the French-Canadian marketing strategy.
The role will be responsible for understanding overall business goals and be closely aligned to Senior Field Marketing Managers overall strategic direction. In addition, this role will work collaboratively with other FMSs as well as broader teams to successfully plan, coordinate, launch and measure marketing programs to meet those goals.
This position works closely with Market Development, Regional Sales, Marketing Operations, Digital Marketing and Corporate Marketing to drive functional alignment and measure marketing and sales pipeline.
This candidate must be an excellent communicator, have strong cross group collaboration skills, be action oriented and be good at planning and organizing work, data and analysis.
Responsibilities:
-Execute the North American demand generation strategy for new business.
-Contribute to the digital advertising and website strategy including paid digital and social to drive leads into the SDR team – with a focus on French campaigns.
-Interlock with corporate, SAP Marketing and local marketing to promote and support programs, web content, collateral, white papers, and case studies.
-Oversee the projects that improve the customer journey digital experience to ensure they continually evolve and develop with the needs of the business. 
-Build and maintain effective communication and relationships with multiple internal stakeholders and external agencies. 
-Liaise with operational team for ongoing web updates and optimization of the site. 
-Provide support and direction on the creation of marketing materials and programs across all segments.
-Manage and adhere to budgets by taking responsibility for tracking, monitoring and reporting marketing spend in line with finance team requirements
-Report on results via key analytical tools providing metrics and comparing against benchmarks, response and conversion rates and pipeline.
-Analyze data for trends & corresponding actions on all pipeline channels
-Juggle multiple projects in a dynamic, high-pressure environment
-Be aware of, and comply with, all corporate policies
 
Education, Experience and Training required:
-Degree level education with 3-5 years marketing experience in B2B marketing.
-Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs.
-Proven experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo), and business intelligence tools (Tableau)
-Must be able to work independently, deliver exceptional materials to support role (e.g. sales training & marketing materials) within tight timeframes.
-Broad business acumen: ability to interpret and utilize industry information to analyze opportunities
-Must be extremely organized and detail-oriented with strong project management skills
-Demonstrated track record of successful defining, launching and execution of various marketing activities with excellent results
-Bilingual (French | English)
 
Job Specific Specialized Knowledge & Skills:
-Strong communication and interpersonal skills and ability to work with different personalities
-Uses professional concepts and company policies to solve a wide range of difficult problems in imaginative and practical ways
-Action oriented and independent
-Experience dealing with ambiguity
-Flexibility and willingness to work on a broad variety of tasks
-Willingness and ability to accommodate meetings in different time zones
-Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager and demanded by key customers
-Bilingual (French | English)
 
Critical Performance Competencies:
-Builds and maintains trusting relationships with associates and internal customers
-Effectively transfers thoughts and expresses ideas using speech, and listening skills to influences others and gain support
-Adjusts to new, different, or changing requirements
-Listens with objectivity and checks for understanding
-Persists despite obstacles and opposition or set backs
-Competitive, high achiever
-Holds self-accountable for results
-Conveys a sense of urgency and drives issues to closure
 
Working hours:
-40+ hours per week will typically be necessary to accomplish performance objectives and to provide satisfactory job presence and/or responsiveness
-Flexibility as to the specific working hours may be required or available
 
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careerssap
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 387385  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.