Marketing Coordinator

Work setting

• Consulting firm
• Insurance company
• Business and/or industry

Responsibilities

Tasks

• Train and supervise staff
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Prepare sports, literary, performance or other contracts
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Supervise professional and support staff and students
• Respond to enquiries from members of the business community concerning development opportunities
• Recruit and hire staff
• Provide advice on procedures and requirements for government approval of development proposals
• Plan development projects
• Develop policies
• Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment
• Develop and implement business plans
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Prepare reports, research papers, educational texts or articles
• Design market research questionnaires
• Design, conduct and analyze quantitative and qualitative research projects
• Develop marketing strategies

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS Windows
• MS Office

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Work under pressure

Own tools/equipment

• Cellular phone
• Computer
• Internet access

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan

Financial benefits

• Bonus
• Commission

Long term benefits

• Life insurance

Other benefits

• Free parking available