Marketing Manager

Marketing Manager

Opportunity to develop, lead and enhance EPIC’s marketing strategy and team.

[80-90K/year]

**Please apply at https://secure.collage.co/jobs/epic/43014**

The Opportunity

Are you looking for a flexible environment, where you can work remotely most of the time, an environment where nobody watches the clock, but you get measured on the results of your work? We offer a primarily remote environment with lots of autonomy in how you make things happen. Our organization has people in mind, and offers a variety of interactions with people from different backgrounds and with different personalities – from our colleagues to our instructors and students!

The Role

As we embark on an exciting phase of growth, we recognize the pivotal role marketing plays in shaping our path forward. As the driving force behind our marketing efforts, you will not only develop and execute a robust marketing strategy, but will also be instrumental in fostering the evolution and growth of our marketing team.

The person in this role will:

Effectively shape and lead the marketing team

• Leads, supports, and grows the team to elevate skillsets and expertise

Grow the company

• Develops and executes a strategic marketing plan, in alignment with company’s objectives and vision for growth

Develop and formalize KPIs

• Develops and implements KPIs for all marketing initiatives

The right candidate will be responsible for:

1. Strategic Planning:

• Develop and implement a comprehensive marketing strategy aligned with company objectives and vision.
• Provide guidance and direction to the marketing team, fostering a structured and goal-oriented approach.

2. Team Leadership:

• Lead and motivate our marketing team.
• Cultivate a positive and collaborative work environment.

3. Structural Enhancement:

• Evaluate and improve the existing marketing structure, ensuring efficiency and effectiveness.
• Implement systems and processes to enhance productivity and results.

4. Creative Marketing:

• Infuse creativity into marketing strategies, bringing innovative ideas to the table.
• Encourage and support the team in exploring new, inventive approaches to marketing.

5. Data-Driven Approach:

• Utilize data analytics to inform decision-making and optimize marketing performance.
• Establish key performance indicators (KPIs) and regularly analyze results.

6. Collaboration:

• Collaborate with cross-functional teams and align marketing strategies with overall company goals.

Must-haves (qualifications, experience and skills)

· Solid marketing experience

· Management/leadership experience (min. 2 years +)

· Proven experience in developing and executing marketing strategies/plans

· Experience implementing and tracking KPIs

· Positive energy, ability to inspire and motivate a team

· Advanced understanding of digital marketing, including Google Ads, email marketing, social media and SEO

· Balance of data-driven/methodical and creative/innovative

· Proactive/willingness to take initiative, and ability to take direction well

· Based near GTA or could travel regularly for in-person meetings with EPIC’s leadership team; and travel a minimum of once annually to meet with East Coast team members in person

Nice-to-haves (qualifications, experience and skills)

· Previous experience in education/training industry

· University degree

· Bilingual English-French

· Experience with CRMs/HubSpot

The Company

Founded 30 years ago, EPIC Educational Program Innovations Center (EPIC) is a leading training solution provider of engineering and technology courses in Canada. More than 70,000 people – spanning a range of industries – have attended an EPIC course. Every course is designed and taught by a leading specialist in the field. We believe to be the best, you need to learn from the best.

Our goal is to arm engineering and technical professionals with the knowledge and skills to advance their careers in the face of today’s rapidly changing global market. Our training programs offer:

· Professional development for career advancement

· Development of technical skills for productivity enhancement

· Preparation for writing exams required to obtain professional status

· Certification by completing a structured program

· Live, online education from the comfort of attendees’ homes

· Courses customized for employee groups in our clients’ facilities

We are a federally incorporated private company and are certified as an educational institution by Human Resources and Skills Development Canada.

https://www.epictraining.ca/

https://www.linkedin.com/company/epic-educational-program-innovations-center/

What’s in it for you

· Competitive salary

· Bonus based on performance

· Health and dental benefits

· Personal/Sick Days

· Lifestyle Spending Account

· Primarily remote environment with regular in-person leadership meetings

· Work-life balance encouraged by company leadership

Interview Process

Due to a high volume of applicants, we are unable to respond to every application we receive. If you are chosen to move forward, our interview process follows this sequence:

1. Brief phone screening with HR business partner

2. 30-minute interview with the Operations Manager over Zoom

3. 30-minute Interview with the team and Operations Manager over Zoom

4. 60-minute in-person interview with the Operations Manager and President

5. A decision is communicated and an offer is extended, contingent on references. Reference checks are conducted

**Please apply at https://secure.collage.co/jobs/epic/43014**

Our Commitments

At EPIC, we are dedicated to cultivating a workplace that champions diversity and inclusion, ensuring every team member feels valued, respected, and empowered. We recognize the strength found in diverse perspectives and experiences, essential elements that contribute to our creativity and innovation.

As we grow our marketing team, we actively encourage candidates from all backgrounds to apply. Our commitment is to foster an inclusive hiring process that appreciates and celebrates diversity. We are an equal opportunity employer, open to accommodating requests for accommodation due to a disability (whether visible or invisible, temporary or permanent) at any stage of the application process and employment journey. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

If you share our excitement about this new position and are eager to contribute to shaping a dynamic marketing team, we invite you to apply. This is an opportunity to play a pivotal role in transforming our team, bringing in fresh ideas, and contributing to the continued success and growth of EPIC.

Job Types: Full-time, Permanent

Salary: $80,000.00-$90,000.00 per year

Benefits:

• Extended health care
• Wellness program
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Work Location: Hybrid remote in Mississauga, ON L4Z 1T2

Expected start date: 2024-03-11