Marketing Manager

Work setting

• Private company, corporation or industry

Budgetary responsibility

• 0 - $100,000

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct public opinion and attitude surveys
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Maintain and manage digital database

Credentials

Certificates, licences, memberships, and courses 

• Google�AdWords�Certification

Experience and specialization

Computer and technology knowledge

• Adobe Photoshop
• CSS
• HTML editing software
• MS Excel
• MS PowerPoint
• MS Word
• Accounting software
• Data analysis software
• Database software
• Desktop publishing software
• Electronic scheduler
• Mac OS
• Presentation software
• Project management software
• Spreadsheet
• Website creation and management software
• Word processing software
• MS Windows
• Tablet computer
• Adobe Suite
• Electronic mail
• Information technology
• MS Office
• WordPress

Area of specialization

• Advertising
• Business services
• Marketing

Additional information

Work conditions and physical capabilities

• Attention to detail

Own tools/equipment

• Cellular phone
• Computer

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner

Benefits

Other benefits

• Free parking available
• Learning/training paid by employer
• On-site recreation and activities
• Parking available