Marketing Manager

Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Consult with clients after sale to provide ongoing support

Experience and specialization

Computer and technology knowledge

• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large workload

Personal suitability

• Client focus
• Flexibility
• Initiative
• Organized
• Team player
• Reliability