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Form of work
SalaryYou might not realize it but digital out-of-home is all around you; from the billboards in Times Square, to the TVs at gas pumps, screens at electric vehicle charging stations, elevators, the grocery check-out aisle and everything in between. Our mission is to power that global digital signage ecosystem. We’ve built software solutions that can run entire signage networks and an end-to-end marketplace for programmatic advertising exclusively for digital out-of-home.
About us:
Vistar Media is a rapidly expanding global software and advertising technology company. Our innovation and leadership in the industry have been recognized by AdExchanger’s Top Programmatic Power Players and Street Fight’s Innovator Awards. We pride ourselves on our positive, supportive culture and are looking to scale our teams globally. Be a part of our exciting journey!
About the role:
As Marketing Manager for Canada, you'll be at the forefront of our marketing initiatives, driving brand awareness and business growth for our largest regional segment. You'll work closely with cross-functional teams, contributing to the strategic planning and execution of marketing campaigns.
What You’ll Do:
- Lead all regional marketing activities for Canada market; responsible for delivering on marketing KPIs.
- Serve as the main liaison between Vistar’s corporate marketing team and regional operational teams (demand sales, client services, supply, etc.) to define & execute regional-specific marketing priorities.
- Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media.
- Work with regional leadership & sales to develop positioning that matches market conditions and client priorities.
- Build and maintain all collateral and content for Canada-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more.
- Analyze market trends and customer insights to identify new opportunities.
What Experience We’re Looking For:
- 5+ years marketing experience working in media, advertising or ad tech.
- Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets.
- Experience in B2B marketing and lead generation is required.
- Strong understanding of digital marketing tools and trends.
- Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company.
- Excellent analytical skills and experience with campaign performance analysis.
Who You Are:
- A creative thinker with a strategic mindset.
- Creative and scrappy self-starter who is laser focused on results.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passionate about technology and innovation in advertising.
What we offer:
- A positive work culture and a dynamic team environment
- Private Health Benefits (Dental included)
- RRSP contribution + matching
- An approachable and accessible C-Suite
- Unlimited PTO (after 2 weeks of PTO) and Summer Fridays
- Life Insurance, Short term & Long term disability
- Company-wide and team-specific entertainment budgets for both in-person and virtual team building
- Other voluntary plans
If you’re ambitious, highly driven and interested in making a big impact at a rapidly growing company, Vistar is the place for you. Apply to join our team!
Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.
