- Support the planning, development, and execution of loyalty and mobile ordering innovation initiatives and program optimizations, working with North American cross-functional teams, with a strong voice for Canadian business and customer needs, proactively making recommendations to achieve plan
- Develop offer and campaign strategies / test-and-learn plans thatconnect results, insights and financials to future offer constructs, while influencing the go-to-market strategy consisting of multi-channel marketing campaigns
- Manage the always-on acquisition, lifecycle and engagement of our loyalty member base. Responsible for monitoring, reforecasting, and making insights-based campaign recommendations
- Communicate results & project status to senior leadership, cross-functional teams, and externally. Assesses issues, proactively develops recommendation for resolution, and elevates as needed. Ensure issues are resolved in a timely manner
- Establishes, adapts, and maintains processes to ensure effective and timely development and execution of programs, ensuring plans are integrated into broader Starbucks plans
- Stay connected and understand the macro landscape, monitoring and leveraging trends to drive best practices within the day-to-day execution of programs
We’d Love to Hear from People With:
- Strategic thinking: Progressive experience in loyalty, strategy or other relevant environments – 3+ years
- Passion for numbers: Strong analytical skills; comfortable drawing insights from data and experience making data-based decisions – 3+ years
- Relationship management: Experience managing many cross-functional relationships – 2+ years
- Experienced marketer: Marketing experience, ideally in loyalty marketing, planning omni-channel marketing campaigns preferred – 2+ years
- Digital enthusiast: Understanding of how UX is developed, with a keen eye for identifying winning customer experiences
- Energetic, fun & agile: A clear ability to collaborate and drive the business forward, while also thriving in ambiguity with a smile on your face
- Persistent: Ability to solve complex problems and develop new perspective on potential solutions
- Communication: Ability to communicate clearly and concisely, both orally and in writing. Customizes the message to their audience
- Connecting results to the broader business: Business background and financial acumen, able to develop business cases with strong customer-centric focus
- Project management: Proficient at building workback plans with cross-functional contributors, high attention to detail, able to manage multiple priorities and meet deadlines