Marketing Manager - Tissot

Since 1853, Tissot has been at the heart of Swiss watchmaking. Our dedication to craftsmanship and quality is matched only by our passion for performance and precision. Over the years, our pioneering products such as the legendary Tissot T-Touch have made headlines as well as history. The ground-breaking Tissot T-Touch Connect Solar uses sustainable solar energy and connected technology that guarantees privacy. It confirms our long-held reputation as innovators by tradition.

Our passion for sport is unrivalled and our timing systems are tried, tested and trusted by a range of professional sports and athletes. In basketball the NBA and FIBA, in cycling the Tour de France, Giro d’Italia and La Vuelta and in motorsports MotoGPTM are just some of the names that rely on Tissot as their Official Timekeeper. We provide innovative and traditional watches for our customers who appreciate our commitment to quality, authenticity and excellence.

Marketing Manager - TISSOT
As the Marketing Manager, the position will be responsible for supporting the Marketing efforts in Canada including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage execution elements of the brands events.

Summary of Duties and Responsibilities

• Prepare Annual marketing objectives, strategies and development of annual master marketing plan.
• Work with a broad cross-functional team to manage and execute marketing, advertising and sales programs.
• Recap and analysis of marketing programs inclusive of sales results.
• Collaborate with Brand Manager to ensure communication related to new product launches and 360 degree support is shared with Sales Reps and Trainer/Merchandiser.
• Negotiation of marketing and media programs with vendors.
• Track competitive marketplace and report results.
• POS management (in store displays, visuals, managing roll-out of new displays, online website layouts, etc.)
• Collaborate with HQ team in Switzerland for marketing activities, local events, displays, trade show participation, etc.
• Work with ad agencies as needed for local and national marketing activities
• Providing marketing support to sales managers for independent retailers as well as big chain retailers
• Act as brand liaison for PR activities and updates, coordinating all public relations activities
• Provide monthly reports to HQ and additional ad hoc reports as requested
• Develop and maintain annual marketing budget
• Create and Manage monthly budget reports such as project sheets, IO’s, PO’s and make sure all marketing related expenses are tracked
• Oversee approval processes for brand spending with the finance department.
• Oversee elements of approved co-op plans to ensure plans are appropriately executed as defined and report results for use in future programs.
• Ensure sign-off of the Annual Co-op Marketing Plan.
• Manage execution elements of Brand Events such as project management (work-back) and weekly meeting coordination.
• Responsible to be the liaison with event agency regarding furniture, displays, creative etc.
• Provide guidance and instructions to dotted line reports (Sales and Administration Coordinator)
• All other duties assigned by Management

Skill Requirements

• Must be self-motivated and a self-starter; quick learner for a multifaceted business and companion domestic and international staff;
• Must possess strong organizational, project management and problem-solving skills with multi-tasking abilities in a fast-paced corporate environment;
• Understand and follow posted work rules and procedures
• Accept constructive feedback
• Must be a team player

Education and Experience Requirements

• Bachelors degree in Marketing or Business required
• At least 5 plus years in the marketing field or a similar role is required
• Must be proficient in Microsoft Office (Outlook, Word & Powerpoint) with an ability to learn company specific programs and software.
• Advanced Excel formulas, Pivots, Vlookups, Functions, etc.
• Must have experience with SAP, Photoshop, InDesign and Illustrator is highly desired.
• Must have the ability to work cooperatively with staff inside and outside of the department.
• Must have excellent verbal and written communication skills; strong interpersonal skills.
• Must be able to sustain level of professionalism; friendly demeanor
• Prior experience in a luxury goods organization is a plus.
• Must be organized, accurate, thorough, and able to monitor work for quality
• Must be able to demonstrated an ability to handle multiple projects and details simultaneously
• Must be able to operate with flexibility in the presence of shifting priorities and deadlines.
• Strong self-motivation, tact, diplomacy and a clear, courteous and professional manner when dealing with the public.
• Must be able to work cooperatively with staff inside and outside of the department.
• Must be willing and able to travel on behalf of the brand up to 25% of the time