Marketing Specialist

Job Overview:

We are seeking an enthusiastic marketing professional with 1-3 years of relevant marketing experience and post-secondary education in marketing or a related field. The ideal candidate will be a creative and strategic thinker who enjoys fitness and possesses strong interpersonal skills. They will also have organizational and social media skills. This individual will play a pivotal role in developing and implementing marketing initiatives that enhance our brand, engage our community, and drive business growth. This is a fantastic opportunity for personal and professional growth for the right candidate.

Key Responsibilities:

Content Creation: Coordinate and assist in the development of compelling content for our website, social media platforms, email marketing, and other marketing channels to engage and educate our target audience. This will include coordinating photoshoots, the content creation calendar and related activities. If you can create content, even better!

Event Management: Manage and execute marketing activations, ensuring they are providing an excellent experience for participants and always elevate our brand. Must be able to collaborate with your BlackToe team members and suppliers to achieve event goals. Examples of events are community runs, shoe demos, in-store activations and marketing activations at local races.

Social Media Management: Manage our social media presence across various platforms, including content scheduling, engagement monitoring, and growth strategies. You can see our Instagram account at @blacktoerunning

Community Engagement: Help foster and strengthen our connection with the local running community through events, partnerships, and grassroots marketing initiatives. Creativity is encouraged!

Brand Enhancement: Collaborate with the leadership team to maintain and enhance our brand identity, ensuring consistency and relevance across all marketing materials.

Qualifications:

• Post-secondary education in marketing, marketing, or a related field.
• 1-3 years of relevant marketing experience.
• Proficient in social media platforms and digital marketing.
• Excellent written and verbal communication skills.
• Good organizational skills.
• Understanding of visual design and its impact on brand perception
• Enjoys movement and is willing to learn about running.
• Strong interpersonal skills, able to build and maintain relationships.
• Ability to work collaboratively in a team environment.
• A proactive and hands-on approach, willing to take initiative and adapt to changing priorities.
• Must reside in the GTA

Benefits:

• Competitive compensation package commensurate with experience.
• Health & Dental Benefits
• Opportunities for professional development and growth.
• Employee discounts on products and services.
• A supportive and passionate team environment.
• Salary Range $50,000 - $55,000
• More qualified candidates up to 5 years experience will be considered and compensation would be adjusted accordingly if successful.

How to Apply:

If you are a motivated, creative, and results-driven individual who enjoys running, has strong interpersonal skills, and is looking to make a meaningful impact in the running community, we encourage you to apply. Please submit your resume and a cover letter that outlines your relevant experience and explains why you are an excellent fit for this position to mike@blacktoerunning.com.

BlackToe Running is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Salary: $50,000.00-$55,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Application question(s):

• Do you live in the Greater Toronto Area?
• Are you a runner?

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 1 year (required)

Language:

• English (preferred)

Work Location: Hybrid remote in Toronto, ON M5V 0H7

Expected start date: 2024-05-06