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SalaryJob Title: Lead Marketing Strategist - Home Services Expansion Specialist
Are you a seasoned marketing professional with a flair for innovation and a track record of driving growth in the home services industry? Ferguson Moving and Storage is seeking a dynamic Lead Marketing Strategist to spearhead our expansion efforts and revolutionize our brand presence.
About Us: Join a company with a rich history and an exciting future. Ferguson Moving & Storage boasts over a century of excellence and is poised for rapid expansion. We pride ourselves on delivering exceptional service in the ever-evolving home services sector, and we're looking for a visionary marketer to help us reach new heights.
Objectives:
Expansion Excellence:
Drive the strategic expansion of our services, focusing on opening 8 new locations within the next 2 years, including both franchise and corporate establishments.
Lead Generation Mastery:
Utilize your expertise to generate high-quality leads for our moving and storage services, leveraging digital marketing channels and innovative strategies. Identify and capitalize on opportunities to generate leads for new franchise owners, bolstering our network and market presence.
Strategic Go-to-Market Execution:
Develop and execute a comprehensive go-to-market strategy, collaborating with regional teams for seamless implementation and maximum impact.
Craft compelling marketing plans tailored to our target audience, optimizing messaging and channel selection for heightened effectiveness.
Centralized Performance Control:
Operate from our national headquarters, providing centralized support and maintaining oversight of marketing efforts across all locations. Collaborate with regional teams to ensure alignment and consistency in marketing strategies, fostering a culture of performance excellence.
Innovative Marketing Solutions:
Infuse creativity into our campaigns, developing engaging strategies that resonate with our diverse audience and set us apart in the market. Collaborate cross-functionally to align marketing initiatives with broader business objectives, driving cohesive brand messaging and impact.
Analytical Insights and Optimization:
Leverage analytical tools and insights to optimize campaigns, continuously monitoring KPIs to refine strategies and improve customer acquisition. Understand the customer journey to tailor personalized marketing approaches, enhancing engagement and conversion rates.
Strategic Vendor Engagement:
Take ownership of vendor relationships, strategically managing budgets and partnerships to enhance our marketing capabilities and service delivery.
Join our Innovative Team:
As the Lead Marketing Strategist at Ferguson Moving and Storage, you'll not only lead our expansion efforts and drive growth, but you'll also serve as a key cheerleader and ambassador for our brand. Your role will involve rallying other managers and franchise owners, igniting excitement about our marketing initiatives, and fostering a collaborative environment where everyone is invested in our success. If you're a visionary marketer with a passion for the home services industry and a knack for digital marketing, we want to hear from you!
Apply now and become a pivotal player in our journey to redefine excellence in the moving and storage industry!
Job Type: Full-time
Schedule: Monday to Friday
Supplemental Pay Types: Bonus pay, Healthcare Benefits, Free Gym Pass
218-4259 Canada Way, Burnaby, BC
Experience: Marketing: 5 years in the home services industry (preferred)
Language: English (required)
