Address
Form of work
SalaryThe Global Partner Solutions (GPS) Go-To-Market (GTM) team empowers Services Integration partners working with Small and Medium Buinesses (SMB) and Corporate businesses across the Americas to confidently move to the cloud by modernizing their workplace securely and through innovations such as Copilot, integrating generative artificial intelligence (AI).
Come join the Modern Work and Security Partner Marketing team where you can make a difference accelerating your career with a growth mindset that values collaboration on the team, across organizations, and with our partners to set a data-driven solution area strategy, land with partners for greatest impact, execute campaigns in market that deliver success, and analyze the results to generate insights that allows us to adapt accordingly.
The Partner Marketing role offers a unique combination of a mission driven goal with services partners but also the activation across all partners at scale through communications, enablement, and partner programs by prioritizing go to market investments, and leading campaigns and events to execute directly with partners that reach our joint customers throughout the full customer lifecycle to achieve mutually beneficial business and technology outcomes for our customers, partners, and Microsoft. Drive Modern Work and Security GTM plans through solution play/segment/industry/geo priorities with selected Cloud Solution Providers (CSP) partners aligned with joint stakeholders. This role is flexible in that you can work [up to 80%] from home.
Microsoft's mission it so empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to impact our culture every day.
Responsibilities
Strategic Planning
- Conducts partner-centered learning by evaluating internal and external data and reports and through discussions with partners. Synthesizes and consolidates information gathered from research in order to help others inform and design partner strategy and gain competitive insights.
- Executes solutions strategies/content roadmaps (e.g., product, enablement, recruit, incentives/investments) with partners and one or multiple internal teams (e.g., Partner Development Manager [PDM], Channel Manager) based on research and comprehensive understanding of the partner’s financials and strategic priorities, as well as business, industry, and competitive landscapes. Leverages marketing meetings and understands the growth opportunities necessary to execute the strategic plan. In partnership with internal counterparts and sales teams, leverages data to build data-driven solution area strategy including growth targets, partner capacity, projections (e.g., reach, frequency, yield targets), and capability to co-sell and capitalize on market opportunities.
Go-To-Market Planning
- Executes marketing strategies to ensure market readiness for new solution/offering launch. Works within a single team to execute on solution/offering launch strategies within a go-to-market planning cycle to ensure full-funnel marketing. Delivers consistent experiences within the partner/channel by leveraging marketing materials and toolkits to execute on time and align to budget. Leverages feedback loops from others to better inform strategic execution.
Partner Experiences
- Executes and localizes multiple components of a function or engine related to partner experiences (e.g., digital marketing, partner events, lead sharing, and demos) by leveraging marketing assets and through the assistance of other teams. Engages in up/cross-sell marketing for Microsoft products to help maximize return on investment (ROI) with sell-through, profitability, and partner advocacy of Microsoft products. Measures the impact of the partner experience through a co-marketing and partner standpoint, as well as evaluating ROI. Ensures and executes partner-to-partner collaboration of marketing activities to build impact of partner experiences and programs.
Business Operations
- Plans, manages, and is accountable for allocated marketing funds and budget spend in collaboration with agencies and partners to help ensure allocated budget is properly spent, while considering mutual business objectives and goals with partners. Contributes to the investment process by helping to identify and executing on new/existing business opportunities to drive strategic impact for Microsoft (e.g., revenue upside, new growth, optimization of investment buckets). Monitors and tracks business investments of the partner to ensure that they correctly utilize allocated budgets and establishes ROI and related benchmarks to ensure performance goals are met. Complies with budgeting and investing practices to ensure alignment with expectations regulations.
- Ensures privacy, brand, marketing funding, statement of work, and marketing proof of execution compliance of products, processes, programs, and policies are followed across teams and functions. Seeks exceptions to policies with appropriate Corporate, External, and Legal Affairs (CELA) stakeholders.
Analytics and Insights
- Assists in pulling and collecting data and metrics to complete analyses. Leverages analyses to help identify trends in partner data.
Relationship Building
- Establishes trusted Partner Marketing relationships in order to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility. Serves as Microsoft marketing liaison to advise partners on best practices through specialized knowledge, while learning new practices and opportunities through the partner. Engages with key external partner stakeholders and decision makers on different teams. Ensures effective communication of marketing messages and product/program incentive changes through and to partners. Identifies gaps in current partner capabilities and capacity and seeks to build plans to address gaps to build partner capability and capacity and drive partner sharing.
- Collaborates with cross-team stakeholders to market products and enhance offerings. Builds trust and credibility in new relationships with internal teams, while applying expertise to the partner teams. Engages in managing escalations to and from stakeholders.
Thought Leadership
- Uses comprehensive marketing knowledge to provide feedback to cross-team stakeholders and partners on how products and processes may be improved to better serve partners/customers or internal stakeholders with managerial guidance/support. Contributes to sharing successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
Sales Plays
- Contributes to the mapping of accounts with partner solutions and sales plays by supporting identification of sales plays aligned to co-sell prioritized partners. Supports demand generation to build partner co-sell pipeline through solution area sales plays execution and with partner-to-partner (P2P) interactions.
Other
- Embody our culture and values
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience
o OR equivalent experience.
Additional or Preferred Qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years sales, marketing, or business development experience
o Master's Degree in Business Administration, or related field AND 6+ years sales, marketing, technology-based, or business development experience
o OR equivalent experience.
Partner Marketing IC5 - The typical base pay range for this role across Canada is CAD $118,800 - CAD $214,800 per year.
Find additional pay information here:
https://careers.microsoft.com/v2/global/en/canada-pay-information.html
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
