AddressPosition Mandate**
The Public Relations & Communications Specialist is a core member of the Marketing Team. The Public Relations & Communications Specialist’s primary focus will be to lead all aspects of media outreach, coordination, and training, while also supporting internal communications.
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Performance Outcome
To support multiple franchise brands their stakeholders. To ensure the brands are represented throughout various media outlets in accordance with our standards and guidelines. To contribute to the growth of both FlannelJax’s and Metal Supermarkets, in terms of brand awareness and recognition, customer base and network size. To make continual improvement to public relations and communications strategies, while supporting cross functional teams in order to contribute to franchisee success.
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Deliverables
- Generate positive publicity through digital, social, editorial, and broadcast channels, influencers, and media events
- Leverage media opportunities in the US and Canada and collaborate with other members of the marketing team on custom content and added value programs
- Draft written communication and other media outreach materials including pitches and press releases
- Build a robust PR roadmap in partnership with the Director of Marketing and Communications (Including: pitching angles, scheduled press releases, media outreach, media events, media partnerships and in-market partnerships)
- Ensure a regular and constant cadence of news including by implementing innovative communication strategies with a focus on results
- Research and develop creative, outside-the-box pitching angles that engage local and national media, including how trending topics in news and on social media may present opportunities to our brand
- Build relationships with key journalists and partners across the US and Canada
- Monitor and analyze multiple medias to ensure our brands are well represented and part of relevant conversations
- Build and manage our PR reporting - develop reports, track performance (including, but not limited to: reach, impressions, mentions, earned traffic, etc.) and share with the broader team.
- Craft and deploy internal communications for our franchisee and store network
- Provide media training to relevant corporate staff and franchisees to maximize the quality of media opportunities
- Investigate and develop advertorial opportunities
- Support the Marketing and Communications team by developing copy and content ideas for Metal Supermarkets and FlannelJax’s social media platforms and marketing collateral.
- Additional duties and special projects as needed
- Some travel may be required
Location: Toronto, Ontario
Job Type: Full-time
