Sales And Marketing Coordinator

As the top selling brand of organic and Fairtrade coffee beans in Quebec, Café William brings together passionate, skilled individuals sharing a grand ambition: to offer the most sustainable coffee possible. With six ongoing initiatives, including the transportation of coffee via cargo sailboats, Café William is committed to making a significant impact in reducing its emissions. What could be more invigorating than starting your day with Café William coffee?
If you're passionate about SALES AND MARKETING, have an in-depth understanding of Consumer Packaged Goods (CPG), and want to contribute to propelling the growth of a local company, this position deserves your attention.
As a Sales and Marketing Coordinator, you'll be responsible for developing and executing marketing strategies designed to boost Café William sales. You'll play a crucial role in the growth and visibility of our products in the market. Reporting to the Vice President of Sales, your mandate will involve close collaboration with SALES AND MARKETING teams to develop initiatives tailored to our market's specific needs and our customers. You'll coordinate industry events (demonstrations, tastings, and trade shows) to identify growth opportunities and maximize our product presence in retail spaces.
KEY RESPONSIBILITIES
Support sales development:

• Evaluate client-offered programs with the sales team strategically to foster sales growth in major accounts;
• Understand the retail coffee market and Café William's existing sales to execute specific marketing programs for each account;
• Coordinate sales activities planning with marketing, production, and procurement departments to manage demand fluctuations during promotions and new listings;
• Prepare sales presentations as needed and in line with team guidelines;
• Participate in business review meetings for certain major accounts to support the sales leadership team;
• Contribute to monitoring trade marketing expenses within the established sales department budget;
• Ensure efficient management of client portals, handling promotion requests, listing forms, and other specific client demands.

Trade and Shopper Marketing Project Management:

• Develop field sales tools and sales or technical sheets;
• Identify needs with the sales team and liaise with marketing, distributors, and brokers;
• Coordinate creation, review, printing, production, and delivery of marketing tools for sales;
• Collaborate with external agencies selected by the team to implement POS tools in retail stores;
• Oversee sales tool execution for new product launches;
• Manage external couponing agencies and handle special coupon projects as needed (discount coupons, giveaways, contests, etc.);
• Support specific client advertising requests (flyers, websites, client-specific or industry media reviews);
• Coordinate major banners' client requests with the in-house graphic designer;
• Measure advertising impact and ROI by gathering sales team and broker information;

Event Coordination and Participation:

• Assist in planning and organizing industry events, evaluating marketing opportunities;
• Support the team in implementing sponsorship activities and other industry-related events;
• Assist sales in improving retail sampling programs like roadshows, demos, tastings, cupping workshops, among others.