Sales Manager

Leisure Days RV Group is the 4th largest RV dealership group in North America, and the largest RV Group in Canada with over 36 dealerships in 4 provinces - British Columbia, Ontario, Nova Scotia, and New Brunswick.

Headquartered in Ottawa, the Leisure Days RV Group was started in 2003 when it opened RV Canada. The Leisure Days Group leverages its superior purchasing power and resources to provide customers with unparalleled access to sales, rentals, parts, and service.

The General Manager position will work at Leisure Days Truro (a subsidiary of Leisure Days RV Group), located at 45 Treaty Trail in Millbrook, Nova Scotia.

This position will be effective immediately.

Overview:

The Sales Manager (SM) is responsible for profitability, performance results, and customer satisfaction in all the sales department of the RV dealership. The SM shapes the sales environment, sets the strategy, builds local customers’ trust and loyalty, and oversees all day-to-day sales related operations. Success in this role requires understanding the local RV market, managing sales personnel, sales, and creating a culture where all staff deliver the best customer service.

Reports to: General Manager (GM), Regional Vice President (RVP)

Key Responsibilities and Accountabilities:

• Model and promote great customer service behaviour and maintain a safe work area for both team members and customers.
• Develop unique ways to drive sales and increase store profitability.
• Study and understand local market conditions, demographics and past sales history, and loyal returning customers.
• Oversee the store’s sales profit and loss (P&L) and budget responsibility and manage the local budget accordingly.
• Meet with the GM to review monthly forecasts, commission sheets, productivity reports, and the profit performance of the sales department as a whole and each sales professional individually.
• Make recommendations to the GM and RVP regarding short- and long-range advertising plans, sales promotions, staffing needs, and compensation plans.
• Work closely with the GM and RVP, identifying and setting local RV sales goals.
• Maintain in-stock levels through accurate inventory management and develop unique and creative ways to drive sales.
• Responsible for sales and creating a high-performance, knowledgeable, and successful sales team.
• Meet with the sales team to establish annual and monthly objectives.
• Create sales plans and provide training opportunities for local sales teams.
• Ensure that sales professionals understand and adhere to corporate office, regional and dealership policies, procedures, and sales processes.
• In collaboration with the President and corporate office marketing departments, conduct major sales promotions and advertising as needed (i.e., used RV Units classifieds, large new display ads, radio, Internet, etc.).
• Motivate and retain the “A” player team members, recruit and hire new team members.
• Hire, train, supervise and monitor the performance of the sales team.
• Facilitate new RV units’ pre-delivery with the service, parts, and warranty management team.
• Establish standards for displaying, merchandising, and maintaining new and used RV units.
• Establish procedures for quick disposal of over-aged RV units.
• Audit repair orders for used units as needed to ensure prompt reconditioning and/or upgrading, and all appraisals of trade-in RV-units in accordance with regional and corporate office guidelines.
• Discuss and address with the service and sales departments customer complaints to ensure a high level of customer satisfaction.
• Backup to the Finance Department, greet and assist customers.
• Ensure the facility is secure, well lit, and professional in appearance.

Essential Skills and Qualifications:

• 1-2 years’ experience as a Sales Manager within auto, RV, marine, or powersports dealerships backed with several years of sales experience.
• Team-oriented, and eagerness to learn.
• Experience managing a profit center.
• Excellent leadership abilities and a willingness to follow and lead processes.
• Top producer in RV sales - specifically with a large multi-lined dealership.
• Metric dealership management experience preferred.
• Experience working with multiple manufacturers.
• Strong record of consistent positive Customer Satisfaction.
• Demonstrated ability to coach, mentor and develop others.
• Behaves in a professional manner while effectively handling problems and facilitating successful outcomes.
• Uses and applies independent judgment and discretion to address both short and long-term issues.
• Excellent English verbal and written communication skills.
• A bachelor’s degree is helpful, but we will consider applicable work experience in lieu of a degree.

All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, genetic information, or any other criteria protected by governing law.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.

Job Type: Full-time

Salary: $65,000.00-$70,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Store discount
• Vision care

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay
• Commission pay

Education:

• Secondary School (preferred)

Experience:

• Management: 2 years (required)
• Sales: 5 years (required)

Work Location: In person

Expected start date: 2024-02-19