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SalaryJob Description
Service Marketing & Promotion Specialist
Rank 4
Scarborough, ON (Hybrid)
Deadline: Please apply by March 28, 2024.
Toyota Canada Inc. currently has an exciting opportunity for an individual to support our Service Retention department. This is a permanent full-time opportunity and will report to the Service Marketing Manager. The selected candidate will analyze trends, identify opportunities, and design, implement and manage programs which align with national objectives and strategies to improve customer retention and parts sales.
What We’ll Bring:
Company & Culture
- A hybrid work environment
- A work environment built on teamwork, flexibility and respect
- Professional growth and development programs to help advance your career
- A focus on respect for people and continuous improvement
- Summer Hours – condensed work week during the summer
Benefits
- Competitive compensation package including bonus
- Extended health care and dental benefits effective immediately
- Company pension plan with additional employer contributions
- Associate vehicle discount program
- Reimbursement programs (tuition & fitness)
- Paid holiday shutdown and competitive paid time off benefits
- Sabbatical leave program
What You’ll be Doing:
- Develop, implement, and manage Parts and Service Dealer programs to support parts sales performance, enhance customer retention, and drive profitability
- Lead and assist in the design, production, launch and support of Service Marketing campaigns and programs
- Develop, implement, analyze, and report on Service Marketing campaign/program performance; use insights to support presentation of data driven improvement opportunities
- Design and develop promotional support and reference materials consistent with corporate brand direction and objectives
- Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives (digital, print, email, mail, out-of-home, etc.) that promote education, awareness, and consideration of Toyota Genuine Parts & Service
- Support Tier 2 (Regional) Dealer advisory boards and agency partners in the design and delivery of aligned marketing initiatives that promote Service appointment conversions and Toyota Genuine Part sales
- Support the analysis of key parts sales trends at the National and Zone level to identify promotional opportunities
- Conduct research to determine viability of new opportunities for Service Marketing
- Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities
- Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement
- Collaborate with suppliers in support of shared key product promotion
- Engage with field staff, dealer partners, and other internal/external stakeholders to exchange information and gather feedback on Service Marketing campaigns/programs; leverage feedback to recognize and propose new opportunities and/or opportunities for kaizen (continuous improvement) to management
- Assist in the organization of meetings/conferences and preparation of related materials (reporting, performance metrics, presentations, etc.)
- Prepare and deliver presentations to National, Zone, Dealer, and other internal/external stakeholders in relation to strategic opportunities, information sharing, awareness, and annual planning activities
What You’ll Bring:
- University/College degree in marketing, business administration or related discipline
- Previous experience with automotive marketing and dealership Parts & Service operations is preferred
- Demonstrated success within a marketing and analytical role
- Strong working knowledge with digital marketing
- Strong administrative, organizational, and project management skills
- Proven ability to initiate and improve work processes to increase efficiency
- Strong presentation skills
- Excellent verbal and written communication skills
- Strong time management skills
- Proven ability to build successful partnerships
- Committed team player
- Highly proficient with Microsoft Office Suite (Outlook, Excel, PowerPoint, Access, Project, Teams, Power BI, etc.)
- Bilingual (English/French) is an asset
About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.
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