Social Media Coordinator

SOCIAL MEDIA Coordinator AKA The Storyteller

VANCOUVER ISLAND FERRY COMPANY | NANAIMO, BRITISH COLUMBIA

About Vancouver Island Ferry Company (VIFC) and Hullo

We’re the Vancouver Island Ferry Company, a modern Canadian ferry company transforming how we travel in British Columbia. It’s all about being an easier, faster, and more enjoyable ferry experience.

Headquartered in Nanaimo and operating under our service brand Hullo, we will provide service between downtown Vancouver and Nanaimo. We’re talking comfortable and reliable sailings in around 70 minutes, a seamless booking process complete with reservable seats, and refreshments that will be just that…fresh. Say goodbye to the biggest pain points of travel and be ready to be welcomed aboard with a smile and a “hello.”

VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization. All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law. We welcome all qualified applicants who contribute to the further diversification of ideas.

The Hullo Culture

At Hullo, we're all about taking things to the next level! Our obsession with safety and delivering an unforgettable guest experience is only matched by our passion for constant improvement. We don't settle for the ordinary - we encourage our employees to think outside the box, innovate and make waves. With data-driven decision making and a continuous improvement mindset, we are committed to raising the bar in everything we do.

But don't worry, it's not all work and no play at Hullo. We believe that having fun and being engaged are key ingredients for success. That's why we strive to create a dynamic and enjoyable work environment where every team member has a say in shaping the future of the organization. From the top down, we value collaboration and want each person to feel empowered to contribute their unique ideas and talents.

About The Role

This is a brand-new sparkling role, and the successful candidate will be key in helping to shape the position. The Social Media Coordinator will report to the Digital Marketing Manager and play a highly integral role in representing Hullo brand voice on social channels. This opportunity is ideal for someone who’s is up-to-date in all things pop-culture, and loves to conceptualize, film, and edit iPhone-style reels and TikTok’s, and is a top-notch communicator online.

The primary focus of the Social Media Coordinator is to develop and deploy of all organic Social Media content following objectives set by the marketing team. They will manage a monthly content calendar, sharing a mix of video and still assets across multiple channels to help grow and engage our online communities, while maintain a strong, consistent brand voice.

Responsibilities

- Collaborate closely with the Digital Marketing Manager to implement the comprehensive organic Social Media strategy for Hullo Ferries across various platforms such as Meta, Twitter, and TikTok.
- Generate engaging and relevant video and still content while managing its deployment.
- Build online communities with thoughtful community engagement.
- Stay updated on emerging trends, demonstrating a keen understanding of their application to enhance brand presence.
- Develop KPI reports on social performance and utilize social listening tools to help inform the overall social strategy.
- Liaise regularly with technology, guest experience, and communications teams to ensure alignment on objectives, content creation, and brand consistency.
- Assist in tracking and reporting on marketing budgets, plans, and performance measurements.

What We’re Looking For

- Bachelor’s degree in marketing, Tourism, or a related field, or a combination of equivalent education, training, and experience.
- Minimum of 2-years of experience in marketing, content creation, and/or project management.
- Proven track record in managing cross-functional marketing social channels, with familiarity and expertise in Social Media management tools like Sprout, Hootsuite, etc.
- Proficient video editing skills tailored for Social Media platforms.
- Deep understanding and ability to capitalize on Social Media trends to enhance brand presence and engagement.
- Brand advocate with a deep understanding of our brand ethos and effective communication skills with internal and external stakeholder.
- Proficient in time management, organizational tools, and project management techniques.
- Inherent curiosity, humility, and a drive for personal and professional growth.
- Detail-oriented and process-driven individual who takes pride in ensuring accuracy in all aspects.
- Solution-oriented mindset with a passion for innovation and improvement.

Bonus points if you:

- Have prior experience in the tourism, travel, and/or marine transportation industry.
- Are interested in data and analytics, utilizing it effectively for KPI tracking and strategic decision-making.
- Are solutions focused mindset with a desire to build and improve.
- Have work experience in tourism & travel and/or marine transportation industry
- Are highly proficient with time management, organizational tools, and project management

Contract details:

- 1 Year Contract starting approx. April 2024
- Required to have registered business number as this role will be expected to invoice VIFC.

Job Type: Contract

Salary: $50,000.00-$55,000.00 per year