Digital Marketer

iSmartStudent is a Canadian partner of a global brand for eLearning and Tutoring (ED TECH); combining the best of online learning with tutoring support. We have been helping students improve their confidence and grades in Math and English in Canada for over 8years, and over 30 years for our global partners. Currently involved with a top University Research team as we enhance our products.

Our education programs allow students to achieve additional support to help them further improve their school grades regardless of their current level or performance.

We require a talented, driven individual with a strong background in Digital Marketing for B2C Lead Generation process.

The ideal candidate has

• Experience in managing campaigns with Google Ad Words as well as email marketing lead generation is a MUST using ZOHO email campaigns
• Ability to work with Wordpress for creating fresh content, landing pages, updating website and save blogs is a must
• Ability to set up BOT Chat in website and Facebook Messenger
• Ability to work in ZOHO CRM environment for managing leads, lead generation, connection to social media sites, connecting with phone systems for SMS/ texting for the leads from ZOHO CRM is important.
• Possessing solid skills in keeping per lead cost between $5-7 or our past 3 months lead metric
• Ability to work well with our team to understand our service/product and who our target is in order to optimize our lead flow
• Skilled in working with a set budget to improve lead flow
• College Diploma in Digital Marketing or something equivalent is required
• Demonstrated experience a must
• Pay structure as per industry standards and candidates expertise/experience and will be on payroll
• Growth opportunities for individuals with the right attitude to deliver measurable lead generation and marketing success
• Our website : www.ismartstudent.com

Job Types: Part-time, Contract
Contract length: 6 months

Expected hours: 15 – 25 per week

Schedule:

• Evening shift
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Mississauga, ON L4Z 1S1

Application deadline: 2024-04-15