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Form of work
SalaryReporting Manager: Marketing Leader
Location: Wingham, Ontario
Position Summary:
The Digital Marketing Coordinator will focus on Digital Marketing as well as general marketing activities.
Education & Knowledge
- A Diploma or Degree in Marketing, Digital Marketing, or Graphic design/Content creation, and/or a related field or relevant experience
Skills
- Fluent and well versed in WordPress, HTML, Adobe CC Suite & Microsoft Office suite
- Exceptional design, copywriting writing and editing skills
- Must have creative content creation skills and be able to coordinate others to meet company directives for websites and social media
- Self-starter who is meticulous, organized, innovative, and attention to detail
- Able to juggle several projects at the same time
- Able to work effectively under pressure and to tight deadlines
- Passion for all social media, SEO, SEM, digital ads and other aspect of Digital Marketing
- Data-driven mindset with the ability to analyze and interpret performance metrics.
Experience
- 3-5 years of experience in a similar role
- Social media management
- Intermediate experience using video editing and graphic design software (E.g.: Premiere, FCPX, Photoshop, AI, INDD InDesign, Affinity suite, Lightroom and others)
- Hands-on experience managing WordPress based websites
- Creative writing for publications, social media, and blogs.
- Professional photography and photography editing
- Skilled and efficient in producing high quality video content.
- Adept at using Google Analytics 4, Google Search Console, and native analytics features of social media platforms.
- Proficient with CRM software such as HubSpot and Dynamics.
Communication
- Strong written and verbal communication skills
- Able to work collaboratively with other departments and Contractors
- Ability to give and receive constructive feedback
- Team mindset
Responsibilities:
- Develop and maintain knowledge of Britespan, the fabric building industry, and competitors
- Creative development and graphic design of all marketing materials and campaigns, website graphics, and marketing projects
- Creative video development (script, storyboard, scheduling, production, and editing)
- Create engaging and effective videos and optimize video distribution to build the Britespan brand
- Website content development, production, and maintenance
- Writing content for Britespan’s website and marketing projects, blogs, brochures, email campaigns, etc.
- Content creation and management of company social media platforms (LinkedIn, Blog, Facebook, Instagram, Twitter, YouTube, TikTok)
- Dealer support including training, fielding inquiries, and trade show and advertising support.
- Corporate event planning, execution, and management, e.g.: conferences, trade shows and open houses.
- Company photography and photo editing for building projects, customer profiles, and company events
- Turn observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization.
- Responsible for brand management and corporate identity compliance
- Manage projects and deliverables.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Other duties as assigned.
Thank you for taking the time to apply to Britespan's Digital Marketing Coordinator position. Only those successful applicants will be contacted.
