Digital Marketing Specialist

About us

Iron Will Raw provides pet owners with safe and nutritious products made to the highest standards. Our premium quality raw pet food is produced in an internationally recognized HACCPCanada Certified facility. The Iron Will Raw Philosophy is to use nature as a foundation with enhanced science-based evidence to create raw food that best serves our pets. .

Job Focus

The Digital Marketing Specialist is responsible for our driving our Digital Marketing plan to bring our premium quality nutritious products to more pet lovers across Canada. They will strategize, drive, execute and measure our digital initiatives and our website. We’re looking for a tactical specialist who will delight our customers, spread our raw love messaging, and deliver multiple digital programs through to completion, on time and on budget.

Responsibilities and Duties

Increase brand awareness, influence and loyalty with pet owners and our retail partners

Drive measurable results in customer acquisition, lead generation, conversion and sales

Build and produce our digital strategy using SEM, SEO, display advertising, social media/email/influencer & content marketing

Be the custodian of our website [WordPress/WooCommerce] You'll be micro & macro, doing it all from ideation to execution, analysis and implementation of improvements

Establish conversion points, success metrics, and campaign KPIs to provide actionable optimizations and recommendations

Deliver performance reporting, campaign insights, quantitative and qualitative metrics

Provide oversight and accountability of website including content, analytics, maintenance, and developments

Role Requirements

5+ years experience in B2C digital acquisition & conversion strategies with demonstrated success

Knowledge of Digital Marketing concepts - SEM, SEO, display advertising, all sorts of marketing (social media/email/content & influencer marketing)

Track record of utilizing web analytics, paid search/social tools (Google Ads, Microsoft Advertising, Meta certifications)

WordPress & WooCommerce expertise are musts; HubSpot certifications, pet food industry, Fishbowl, and writing experience would be assets; bonus points for video editing skills!

Degree/Diploma in Marketing, Digital Media, Business or related fields

Job Type: Full-time

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care
• Work from home

Schedule:

• Monday to Friday

Work Location: Remote